Why White Label
PPC for Agencies?
Why White Label PPC for Agencies?
Why and when should an agency opt for white label PPC services? Can you trust your white label PPC service provider? Why not hire a freelancer or contractor to provide PPC services to your client? Most importantly why not build your own PPC team rather than white label and other options?
Grow Your Agency
Why do you need a White Label PPC Service?
There are so many moving parts involved in growing a digital marketing agency. Agency owners tend to burn out with the daunting task of getting new businesses, fulfillment, managing teams, keep up to date with trends, meetings, managing revenue flow and so many other tasks. Typically an agency will be exceptionally good at a handful of services say you thrive in Social Media Management and suddenly you get a request from the client to do PPC campaigns. What will your response be?
If you say NO, maybe they find another service provider who does PPC with social media marketing (they may not be as good as you), but chances are that the other agency will pitch for SMM which may end up in losing the client business.
If you say YES, which is good as you will get more business and revenue, what will be the next step? You can train existing resources if they are not fully occupied which takes months and you will have to train at least 3-5 resources to take care of the different PPC campaigns such as lead generation, e-commerce, branding, video, Pmax, smart search, display etc. You need a specialist to do the ad creatives another one with great analytical skills to manage the campaigns. Then comes budgeting, reporting and others. It would be a night mare for you as an agency owner to train an entire team to be PPC specialists. Costing lot of time and money.
When we started up in 2002 we did not have good writers but our clients insisted on content from native writers. We had outsourced all the content from cooper murphy web, UK and used it for the SEO jobs. Clients were more than happy as they got the right content from native English writers. Had we not taken that decision we would have lost most of our clients. The best part of it was that clients were paying more as a bonus for the content.
Here is when you need to look out for the right white label PPC partner who is exceptionally good at what they do. A significant number of agencies claim to be jack of all trades from SEO, SMM, PPC, Email Marketing, and Development etc. you ask them they deliver. As an agency owner you will be tempted to go with those agencies as your white label requirements will be satisfied by a single agency which will be easier for you to manage. That is the greatest mistake an agency can make as Jack-of-All-Trades white label agency cannot catch up with trends and will not deliver results which will cost you your client business.
Benefits of White Label PPC
- Scale your Agency at no extra cost
- New revenue streams for your agency
- Expertise and catching up with emerging trends
- New Services which you can take to market in no time
- No extra cost for training resources
- No hiring and firing
- Your Client, Your Brand, Your Pricing
Can You Trust Your White Label PPC Service Provider?
Partnerships will not thrive if there isn’t a solid trust mutually. When you partner with a white label PPC agency there are so many concerns like
- What if the white label agency go behind our back and reach our clients?
- What if someone from the agency misuse the data?
- What if they go back to our clients when we no longer need their white label services?
- What if the white label PPC agency misrepresented their qualifications?
- What if they don’t have the capacity to scale up?
- What if they charge higher than they agreed for?
- What if they don’t respond urgent queries in our time?
- What if they don't deliver as much as they claimed?
When you partner with a white label agency you should do the due diligence to avoid any unpleasant surprises.
-
Legally Registered:
Is the white label service provider incorporated according to their Government laws. -
Paid up Capital:
How much amount they have paid up for Capital, the bigger the better. -
Foolproof NDA:
Draft a foolproof NDA for data security and a special clause on contacting directly or indirectly your clients even after their services are terminated. -
Accreditations:
It is always good to have an accredited white label agency. Check if they are accredited by local bodies, chamber of commerce etc. - Response Time: In the agreement mention weekly / bi-monthly or monthly meetings at a specified time along with urgent responses on your time as and when needed (You have to discuss it depending on the size of the projects).
-
Type of Ownership:
Is your white label service provider a Private Limited Company, LLP or a Sole partnership. -
Years in Service:
How long are they in service? -
Certifications:
Check for authentic partner certificates from Google, Microsoft etc. A lot of white label agencies just use the logos to misrepresent them as Agency partners. Check for individual certifications of the employees. -
Capacity Check:
Make sure you get into a face to face meeting with the top management of the white label PPC service provider along with every staff who will be working for you in their own premises.
Why not Hire a Freelancer or Contractor to Provide PPC Services to your Client?
A freelancer cannot fulfill the needs and you cannot rely on them as they work on multiple projects, multiple clients with their own priorities. A freelancer cannot provide end to end solutions as they may not be an expert in all the below.
- Business Analysis
- Keyword & Competition Research
- Landing Page Concept & Design
- Create and Managing Campaigns
- Create Ad-groups, Ad Creatives
- Keyword Bidding & Negative Keywords
- Audience Targeting & Location Targeting
- Conversion Tracking, Analytics
- Reporting with Right KPI’s
Why not build your own PPC team rather than white label and other options?
This is the best option for any agency whose main and only focus is on PPC services. If you wish to expand your agency into the paid marketing industry it is always good to have your own team of PPC experts. Building an expert PPC team requires time, effort, money and lot of patience. Your team should have multi-talented professionals with a wide range of skills. This includes but not limited to
Account Managers
Analysts
Content Creators
Design Experts
Data Analytics & Reporting
They should be trained (and certified) for
Google Search Ads
Google Shopping Ads
Google Display Ads
Youtube Ads
Facebook Ads
Microsoft Ads
Amazon Shopping
Which Platforms do you Provide White Label PPC Service?
