Overall conversion increased from 11 to 47, resulting in an impressive 327% increase & cost per conversion reduced from $95.55 to $22.17 within 3 months

When the client initially onboarded, their Google Ads campaign faced numerous challenges. The campaign structure was cluttered and disorganized due to the reliance on the basic guided setup, which failed to align with their specific business goals. This setup led to inefficiencies and a focus on increasing ad spend rather than generating meaningful results like conversions or sales. Moreover, the inclusion of a large number of irrelevant keywords attracted traffic that did not convert, resulting in wasted ad spend and reduced campaign effectiveness. Additionally, the absence of conversion tracking meant there was no way to accurately measure the success of the campaigns. Without proper tracking, it was challenging to identify which ads were performing well and which ones required adjustments. These issues combined to create a significant hurdle in achieving the client’s advertising objectives.