With our campaign using a manual CPC bid strategy, we initially increased bids for keywords that had a limited bid status, aiming to achieve first-position bid rankings. After evaluating the campaign’s conversion data over weeks, we launched experimental campaigns using the “Maximize Conversions” bid strategy to improve results further. We carefully crafted ad copy with text that adhered to Google’s ad policies for the healthcare industry, ensuring compliance and avoiding potential rejections. We added sufficient negative keywords to reduce unwanted ad spending and enhance budget efficiency. To improve the quality score, we incorporated primary keywords into the landing page content, significantly increasing its relevance and alignment with user search queries. These efforts combined to optimize our campaign performance and drive better outcomes.
