We (@whiteDigital) analyzed the existing campaign structure and data. Based on our findings, we made the following optimizations to improve conversions.
i) Reviewed the disapproval reason, made the necessary adjustments to comply with policies, and resubmitted for review.
ii) Improved ad relevance by aligning ad copy with targeted keywords and enhancing the landing page quality.
iii) Created experiments with different bid strategies (e.g., Maximize Conversions, Target CPA).
iv) Verified the conversion tracking setup and ensured all necessary tags are properly installed and firing.
v) Conducted A/B testing with different ad copies and refined the keyword list to ensure relevance.
vi) Used keyword research tools to find better-performing keywords, adjusted keyword match types, and continually optimized based on performance data.
