Within just one month, conversions increased from 0 to 5, indicating a notable uptick in campaign effectiveness.

Increased Conversions for NDIS Service Provider

Top 5 Primary Keywords;

The Challenge We Faced:

Upon onboarding, the client faced daunting challenges in promoting their NDIS services. The market for NDIS service providers was fiercely competitive, and the client’s target audience was exceptionally small, with only 10 disabled individuals out of every 1000 people in their location. This scarcity made it difficult to reach potential clients effectively. Moreover, the client lacked clear direction on how to navigate this competitive landscape and connect with their niche audience, leading to uncertainty and indecision.

What We Have Done:

At WhiteDigital, we conducted a comprehensive analysis of the targeting location’s market and competitors to develop a tailored strategy for our client, an NDIS service provider. We identified relevant keywords for the client’s services and crafted customized ad copy to maximize relevance and engagement.
However, upon initiating the campaign with the max clicks bidding strategy, we encountered a significant issue with the conversion rate. Despite receiving relevant search terms, the conversion rate fell below expectations after 30 days of campaign runtime.
To address this challenge, we strategically adjusted the website’s landing page to improve user experience and increase conversion potential. Additionally, we implemented a new campaign using the maximize conversions bidding strategy to test if we can improve the conversion rates.

What We Achieved:

Within just one month of managing the campaign, our strategic adjustments yielded significant improvements. The overall number of conversions increased from 0 to 5, indicating a notable uptick in campaign effectiveness. Furthermore, we began receiving highly relevant search terms, enhancing the quality of traffic directed to the client’s website.
To ensure continued success, we meticulously analyzed search terms on a frequent basis, ensuring that our ads were only shown to individuals closely matching the targeting keywords. This approach maximized the relevance of our ads and minimized wasted ad spend on irrelevant click

Account Manager: Jeba Anto – Junior PPC Analyst
Client Dedicated Manager: Arun
Support Staff: Jenisha, Reegan Charles, Akshaya
Expert Audit: Kolappan
Quality Check: Afexena
Tools Used:
- Google Ads Campaign Manager
- Google Keyword Planner
- GA4, Performance Planner
- CallRail
- Ahref
- EzyPMS Account Management Tool
- SIM CRM
- Ads Editor
- Google Ads API (Internal Search Term Analysis & Bid Management Tool, Gemini AI).

Google Ads Campaign Manager
Google Keyword Planner
GA4, Performance Planner
CallRail
Ahref
EzyPMS Account Management Tool
SIM CRM
Ads Editor
Google Ads API (Internal Search Term Analysis & Bid Management Tool, Gemini AI).

Within just one month, conversions increased from 0 to 5, indicating a notable uptick in campaign effectiveness.

Increased Conversions for NDIS Service Provider

Top 5 Primary Keywords;

The Challenge We Faced:

What We Have Done:

What We Achieved:

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