Achieved an increase in the conversion value from £10K to £15K+, surpassing targets while preserving same ROAS

At @whiteDigital, we launched separate Performance Max (PMax) campaigns based on product categories. We prioritized PMax campaigns over search campaigns. Additionally, we created new PMax campaigns for top-converting products and competitors. We refined the asset group creatives and audiences and added account-level negatives and exclusions. We also included Chinese headlines along with the existing English ones for all GMC products. Within two months of these optimizations, we exceeded the client’s conversion value goal without affecting the ROAS.