Overall conversion count increased from 129 to 204, marking a remarkable increase of 58.14% & cost per conversion saw a substantial decrease from $45.37 to $29.21

Conversion count increased from 129 to 204 (+58%)

Top 5 Primary Keywords;

The Challenge We Faced:

The client’s Google Ads campaign structure was too clumsy. They utilized the basic guided setup, resulting in campaigns that were optimized to increase ad spend with broad location, keyword, and audience targeting. However, proper conversion tracking was not implemented, and the landing pages were not optimized for conversions. Only the old expanded text ads were used, with no responsive search ads or ad extensions utilized.

What We Have Done:

After three months, we received enough data, and we optimized the campaign by pausing keywords that weren’t converting, reallocating spend towards more effective keywords, and incorporating new keywords related to successful conversions. We also adjusted our bid strategy to focus on conversions, refined targeting based on demographic performance, optimized device settings to enhance phone call conversions, and fine-tuned ad schedules according to peak performance hours.

What We Achieved:

After conducting thorough analysis and implementing optimizations based on the conversion data, we observed significant improvements: the overall conversion count surged from 129 to 204, marking a remarkable increase of 58.14%. Moreover, the cost per conversion saw a substantial decrease from $45.37 to $29.21, while the conversion rate experienced a notable boost from 12.18% to 19.60%.

Account Manager: Justin Raja Dhas – Senior PPC Account Manager
Client Dedicated Manager: Aravind
Support Staff: Reegan, Akshaya, Jenisha
Expert Audit: Jenics
Quality Check: Afexena
Tools Used:
- Google Ads Campaign Manager
- Keyword Planner
- GA4
- Performance Planner
- CallRail
- Ahref
- EzyPMS Account Management Tool
- SIM CRM
- Ads Editor
- Google Ads API (Internal Search Term Analysis & Bid Management Tool).

Google Ads Campaign Manager
Keyword Planner
GA4
Performance Planner
CallRail
Ahref
EzyPMS Account Management Tool
SIM CRM
Ads Editor
Google Ads API (Internal Search Term Analysis & Bid Management Tool).

Overall conversion count increased from 129 to 204, marking a remarkable increase of 58.14% & cost per conversion saw a substantial decrease from $45.37 to $29.21

Conversion count increased from 129 to 204 (+58%)

Top 5 Primary Keywords;

The Challenge We Faced:

What We Have Done:

What We Achieved:

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