YouTube has become a giant platform similar to Google. This platform has been used by viewers in learning new skills, finding recipes, watching how-to videos, and much more. People also choose YouTube to find reviews about the products they are about to purchase.
In that way, YouTube has been playing a major role in the promotion of products as well. Google has been promoting YouTube Ads that help businesses promote their products across the YouTube platform.
“People are turning to YouTube to help them learn new skills, connect with others, and discover their next purchases with 70% of YouTube viewers saying they bought a brand as a result of seeing it on YouTube.” – Google
Earlier YouTube was a medium only for entertaining people but then this phase changed to a hub of information. This inspired YouTube to build TrueView for action which helped many in driving better leads and conversions to the site.
This helped many brands engage more customers on their YouTube watch page.
With the innovation of technology, customer’s purchase journey has become more complicated so it is important for the brands to evaluate and execute.
YouTube has planned to upgrade the TrueView for action and other features that help brands perform on and off YouTube using video action campaigns.
“We’ve seen Video action campaigns drive 20% more conversions per dollar compared to TrueView for action.” – YouTube Ads
With the help of Video Action campaigns, you will be able to
- Reach your brand in more places
- Reach more potential customers
- Better optimization using machine learning
Reach your brand to more places
When you make use of the Video action campaigns your brand can reach out to many places that include YouTube home feed page, watch page and Google video partners. These can be done using a single video campaign.
To ensure the performance across all Google networks the brand won’t have the option to opt-out from any inventory.
Reach more potential customers
With the help of Video action campaigns, you will be able to reach a better level of potential customers. All you have to do is scale the desired audience strategy and filter out the audience who have the intent in taking action across different places. You can reach them using remarketing technique and custom audience strategy to capture the customers who visited your site but left without purchasing.
Better optimization using machine learning
Google has designed the Video action campaign with machine learning capabilities which will help you find where your YouTube Ads will perform well. Your YouTube Ads can appear even at the time of a user scrolls the channel of their favourite creator.
When you add on Smart bidding along with Video action campaigns you will be able to achieve the desired return on investment.
Be prepared to utilize the evolved Video action campaign in YouTube Ads
YouTube has mentioned that by the start of 2022, all the TrueView campaigns will be automatically converted to Video action campaigns.
If you wish to use it before the automatic upgrade, you can create a Video action campaign by mentioning the responsive ad group type during the initial set-up.
“If you’d like to continue creating TrueView for action ads, you can do so until September 30, 2021 and any existing TrueView for action ads will continue to run until early next year.” – YouTube Ads
To make it even easier Google will be launching a copy-and-paste feature that will allow users to simply copy and paste from TrueView action Ads to Video action Ads.
Coming to an end, with the use of Video action Ads brands will be able to improve their performance and reach more potential customers.
