Why Should You Partner with A White Label PPC Agency?

In today’s fast-moving digital landscape, every marketing agency is competing to deliver the best to their clients. Nowadays, clients seek a tech-savvy, one-stop shop for all their marketing needs. It’s a competitive arena, and agencies are vying for the top spot to satisfy their client’s demands.

What happens if a client asks for PPC service and you have neither the time nor the knowledge to handle it internally?

No worries, when you have a White Label PPC agency on your side!

Wondering why you should consider White Label PPC partnership?

Stick around, and we’ll guide you on selecting the right white-label digital marketing agency, that will not only satisfy your client’s needs but will also benefit your agency in the long run.

What is a White Label?

Before knowing about White Label PPC, let’s see what White Label is. White labeling is a business practice where products or services are developed by one company and sold by another company under the latter’s brand to maintain a seamless and confidential appearance. Okay, now let’s look at why it’s important.

Imagine you have clients wanting YouTube ads services and you have neither the time nor the knowledge to handle it internally. It can lead to losing clients – something no agency wants.

But Fret not, especially when the secret helper is here! – White-label PPC agency, it’ll not only meet your client’s expectations, but it’ll also benefit your agency in the long run because they do it under your brand name.

“Wow, what an incredible marketing agency!”

The result? You shine, your clients are happy, and your agency will shine brightly. It’s like having a secret team of experts improving landing pages and managing PPC campaigns without your client’s concern.

Why White Label PPC Services?

White label services are increasingly becoming non-negotiable for small and medium businesses across the globe. If your clients need attention across the globe, advertising is the fast-track lane to race over busy highways.

Every click is a step closer to potential customers!

In the US, 85% of businesses pour more bucks into Pay-Per-Click because it delivers direct, measurable results. Now, if you’re a digital marketing agency, you’ve probably noticed this boom.

If you don’t have expertise in PPC then your clients will probably end up spending their bucks somewhere; why shouldn’t it be with your agency? You can absolutely retain your clients with WhiteDigital.

A study claims that PPC advertising outpaced organic search engine traffic. It is one of the most revenue-generating forms of digital marketing. Retail businesses get 36% of their revenue from PPC marketing, while online businesses get at least 46%. Plus, PPC advertising can get 50% more conversions compared to organic marketing.

With white label service, you can hit the ground and keep moving at an impressive pace. Let’s see how this smartest move could be the best solution for you compared to the in-house team.

White Label vs Inhouse Team: Which is the Best?

Choosing a team for work is arduous. You may have two choices:

Should I just hire a team of In-house team?

Or do I need to hit the jackpot by working with white-label agencies?

These questions will grapple your mind.

Like most questions in life, one answer will not fit your question.

If you need to build a team, it depends on your business structure, your long-term goals and the kinds of projects you work on. However, incorporating white-label services creates high-value services to satisfy your clients.

Before delving into an answer, you need to know about the pros and cons of each service. So, without further ado, here are the pros and cons of the two options.

In-house PPC team

In-house teams are your own dedicated PPC experts, your squad, your team – they’re all about you. They breathe your brand, your values, and your work culture.

Pros:

• Direct Control: With an in-house team, you’re the captain of your ship, meaning you have full control over aspects of your client’s service.
• Communication: Communication within an in-house crew is generally smoother for discussions and immediate decision-making.
• Complete Focus: Your in-house team’s sole focus is your brand – it’s their only gig. They dedicate all their time and effort to your campaigns to have deeper insights and strategies.
• Long-Term Loyalty: They are part of your organization, fostering a sense of loyalty and commitment that can be hard to find in external services.

Cons:

• Higher Costs: Maintaining an in-house team can be pricey. Let’s see how it is!

When you decide to hire an in-house PPC team, you’ll need to invest not just your money but your precious time too – recruitment, paying salaries, providing benefits, and ongoing training.

Now, let’s see the nitty-gritty of running a successful PPC advertising campaign. It’s not an easy task; it demands experience and skill. If you opt to bring a PPC manager on board, be prepared to set aside your bucks around $86,000 to cover their salary, insurance, and benefits.

Or perhaps you’re thinking of having a small PPC department with three or four employees, set up hefty $200,000 per year.

• Limited Expertise: May not have the same level of expertise as specialized White Label agencies.
• Resources Limitations: In-house PPC team have limited tools and resources, while experts have access to advanced software and technology.
• Flexibility Challenges: Scaling up or down with an in-house team can be a puzzle.

White Label Services

White Label services are like your secret weapon. You outsource your campaign management to pros who’ve got your back but won’t show their own colors. According to research, 45% of small businesses rely on PPC advertising as part of their growth strategy to increase their conversion rate. So why not try it out?

Pros:

• Expertise at Fingertips: These experts stay updated with the latest tricks to enhance your client’s business.
• Cost Efficiency: All we need to save some bucks where we can. With a white-label agency, you’re basically getting all those benefits without a high price tag. Make your smart shopping with WhiteDigital.
• Flexibility: Partnering with a white label agency means you have the flexibility to scale up or down as needed.
• Branding: White label agency act behind the curtain. To your clients, it looks like you’re the wizard with all their magic.

Cons:

• Limited Control: You might have less direct control over campaign management.
• Communication Challenges: Communicating with an external agency can lead to crossed wires – a potential hiccup in campaign execution.
• Dependency: Relying on a third-party agency can create a sense of dependency. If the partnership sours, your campaigns might be at risk.
• Lack of Immediate Adaptation: White Label agencies may need a little runaway to adapt to changes in your business – a drawback in fast-paced markets.

The White Label vs. In-House team conundrum isn’t one-size-fits-all. Each option has its own unique charms and quirks. So, whether you cozy up with a White Label agency or build your own in-house team, you need to make a strategy move to prove which benefits you with success.

How to choose the perfect White Label PPC Partner

In the quest for the ideal white-label marketing agency, a discreet and friendly approach is paramount. Here are key indicators that will help you determine a specific white-label PPC partner who fits your needs:

1. Quality Service: Your white label PPC partner should provide top-tier service, covering all facets to satisfy both you and your clients.
2. Effective Project Execution: Look for a white label PPC partner who track record of executing complex marketing initiatives who meet your objectives and expectations.
3. Support: Opt for an ultimate wingman partner that offers post-sales support to help you retain clients, even if you’re not an expert in the services.
4. Client Satisfaction: A good white label PPC partner will use smart analytics to make sure your clients are thrilled with the services.
5. Keeping Pace with Trends: Choose a PPC partner that keeps up with the latest marketing trends, ensuring your clients receive up-to-date services.
6. Reporting: You want to show off your work skills, right? Your white label partner should help you do that with rock-solid reporting. This converts the one-time clients into recurring customers.
7. Transparency: You need a partner who’s open and honest, like your best buddy. They should keep you and your clients in the loop about how the projects are rolling.

In your pursuit of a white label PPC partner, these factors should guide in decision-making. It’s essential to find a partner that not only meets your expectations but also ensures a successful and confidential partnership.

Factors to Consider

Here’s a concise breakdown of the factors to consider when choosing a white label PPC partner:

1. Qualifications and Expertise: Inquire about certifications, industry-specific knowledge, and prior campaigns related to your niche. This ensures will the agency manage your clients’ campaigns effectively.
2. Industry Alliances: Look for industry alliances and accreditations. Are they buddies with major platforms like Google Ads and Microsoft Ads? These affiliations can indicate a level of trustworthiness and access to valuable resources for your clients’ campaigns. When you opt for a certified Google Partner agency, you’re opening the door to a world of advanced reporting tools and analytics. That means better campaign performance and experts will take care of your client’s campaign – from keywords to creating ads and optimizing them. So, your clients’ campaigns are in the safest hands.
3. Flexible Pricing Plans: Money matters, of course. Opt for an agency that offers customizable packages to fit your client’s budget, along with transparent pricing and regular reports for monitoring ROI.

Questions to Ask

There are many agencies that claim with experts in Google ads, but you’ll need a discerning to separate the right PPC partner from another. Here’s your list of major five questions which will help you find the right White Label Google Ads partner suitable for you.

1. How long has your agency been in business?
2. What specific services do you offer for Google Ads?
3. What industries have you worked within the past?
4. How do you handle communication with your clients and partners?
5. What security measures do you have in place to protect client data?

So, there you have it! These are the 5 questions will lead you to find the answer. Find more FAQs on WhiteDigital. By this process, you can find the perfect PPC agency, but when it’s done right, it’s a victory for your brand.

Tips and Tricks

Here we provide some tips and tricks to select the right white label PPC partner for you. Have a PPC partner with a strong track record, clear communication, and a commitment to true white labeling, so your agency’s voice remains confidential. Customization, transparency, and adherence is also vital. Make sure to have a solid non-disclosure agreement in place to safeguard your clients’ data and information. Your choice of partner can significantly impact your agency’s success, so choose wisely.

Conclusion

So, there you have it! A white label PPC agency can make all the difference to your business. By doing so, you’ll not only save time and money, but you’ll also achieve high-quality results, allowing you to focus on what you do best – serving your clients. But it’s important to pick the right white label service to make sure your clients get the most out of their investment.