So you have worked hard, efficiently, and relentlessly to grow your agency. While you onboard client after client, you smell the sweet success, but something is lurking behind the agency’s success, which is the ever-growing demand for new services. As digital marketing involves several wheels in motion, as an agency owner, you will feel the heat as new markets evolve, changes in algorithm or existing digital marketing services become obsolete. As a result, the revenue growth of your agency would be stagnant or even negative if your employees did not adapt to the latest trends in the industry. Here is where a white label PPC service can help you grow your agency without any additional cost.
Jack of All Services but Master of None
Having said that, your agency needs a really good R&D team to analyze industry trends, test what strategies are working, then train your staff on the new services before rolling them out to your clients. It sounds pretty hectic, right? We had been there. We tried training our staff to be Jack of All Services, but it was a disaster as they became master of none. This had our staff confused on their career path as they were allotted jobs across multiple categories which resulted in more stress. What if you hired a team of experienced talents? Yes, you can and it will work perfectly until the service is hot, then when it fizzles out, you will no longer need the experienced team. Hiring and firing is a pain in the neck in most of the countries.
White Label PPC – Make Your Agency Very Profitable and Stress Free
As in any digital marketing service, long term clients who pay for the services month after month ensure the growth of the agency. PPC services is one of the most recurring services in digital marketing. Unlike SEO which is solely dependent on Google algorithms, PPC ensures steady conversion / ROAS for your clients which makes it the first choice. Moreover PPC services provide instant results compared to SEO/Social Media which may take months to produce the desired results or chances are that it may not even work. PPC services fall into different categories so you can get a new wave of clients across domains. The major PPC categories are
- Google Ads
- Meta Ads
- Bing Ads
- Amazon Shopping Ads
- Video Ads
Okay all is well, so why do you need a white label PPC partner instead of having your own PPC team?
Let us dive into the details of building a PPC team.
An in-house PPC team requires at least four experienced staff
- PPC Account Manager – Median Salary 2023| $69,000 (Source salary.com )
- PPC Analyst – $55,000
- PPC Technical Lead -$60000
- PPC Content Creator – $52000
This amounts to $ 231,000 / Year for PPC expert’s salary
Rental on a co-work space @ $300/seat or $1200/month for this four members
This amounts to $144,000 / Year
Online Tools for PPC management, PPC Creatives, Reporting etc. subscriptions
Approximately $3000/Year
Recruitment Costs (One Time*)
Approximately $20,000 (8.33% of total salary)
Laptops and other accessories for 4 (One Time*)
Approximately $1500
*Recruitment cost depends on Attrition
*Laptop and accessories have a depreciation of 30% / Year
So the fixed cost for a four member PPC team amounts to $21500
Running costs for a small PPC team is around $378,000 / Year.
Now you can decide if building a PPC team is best suited for your agency or partner with a white label PPC Company at no additional cost or overheads. If you have decided to go for the white label PPC Service continue reading below or you can skip it and start building your PPC team. All the very best whatever maybe your choice.
If you are reading this, you have decided to grow your agency with white label PPC services. So first things first, you need to select the best white label PPC agency which can offer quality PPC services at competitive rates with scalable and seamless operations. You should get as much info as possible and do a due diligence before partnering with them. You may ask
How long has your agency been in business?
What is your agency’s experience with white label services?
Can you provide references from clients who have used your white label services?
Do you have a portfolio of successful campaigns?
Are you a Google Premier Partner or Facebook Marketing Partner?
What industries have you worked with in the past?
Find a Complete list of White label PPC FAQ’s.
The Art of Growing Your Agency with White Label PPC
Analyzing, Understanding the Current PPC Trends
To start with, I strongly suggest to analyze the current PPC trends especially with Google Ads and Meta Ads. Your marketing team should be well versed on the latest features of the Ads, the policies etc. I recommend you start with Google Ads official blog. Also you can follow their Youtube channel at https://www.youtube.com/@GoogleAds
Decide to go after a particular Niche or offer PPC services to all
If you are experienced in a niche and have a good client base in that particular niche, I will recommend to go for a Niche PPC service as you know how the industry operates and how much it costs to acquire a new client or customer. With the experience in the niche you will know who the targeted Audience is, their demographics, behavior, seasonal impacts etc. Niche PPC will be a sure win for you. Here are some interesting and profitable PPC Niches.
If you are starting up as an Agency with limited marketing power, you can target every local business in your area and as you work on a significant number of accounts yourself and your marketing team will discover which industries are performing well with good ROI on PPC campaigns. Then you may prioritize them.
Do not sell Traffic & Clicks, focus on Conversions, Revenue, ROAS and ROI for your clients
Never discuss clicks and traffic for your clients. Businesses are interested in ROI (Return of Investment) with high conversions, lower conversion cost. If it is an e-commerce business focus on ROAS (Return on Ad-Spend). Consult your white label PPC provider before you promise numbers. They should be able to provide you with search volumes, average CPC (Cost Per Click) with an approximate conversion cost.
Work Hand in Hand with your white label PPC partner
Your team should have a good repo with your white label service provider’s dedicated managers, project managers and technical team. Conduct face to face meetings through hang outs or Zoom every fifteen days to ensure everyone is on the same page. Meetings should be conducted when you onboard a client to convey your client’s business objective, expectations, budget etc.
Technology / Policy updates from white label PPC partner
Your white label partner should update your team with technical and policy updates. They should provide which accounts, campaigns or adgroups are impacted. This should be done on an emergency basis as adhering to policies is vital for Google, Meta Ads. You can avoid unwanted warnings or in worst case bans for your client account. If your white label agency partner can apply updated policies in addition to technical improvements, your clients’ accounts will function significantly better, generating ongoing income for your agency.
Add, Update, Remove PPC Services as and when needed
Your PPC services (along with sales pages) needs to be added, updated or removed as and when any changes happen in the Ad networks, or policy changes. Your service provide should provide you with in depth data, sales pitch, target audience as and when Google or Meta Ads introduce new features. This will give you the first player advantage and attract more clients based on the new service. Similarly if there are any policy updates the services should be updated. In some cases the service you are providing may not yield good results or maybe discontinued by the advertisers or obsolete. You will have to stop offering those services.
Scalable, yet easy platform to manage all your projects and collaborate with clients, teams.
This is a quintessential requirement for growth of your agency. Find a great digital marketing management platform that is easy to use, scalable and not so overwhelming. It should be capable of managing all your projects, tasks, reports, staff, time and collaborate with your clients, teams, services providers. It should enable agency owners, project managers, clients and staff to monitor and track the progress, health, and status of a project in real-time with actionable insights. Some of the best project management software’s are Monday.com, jira, Asana, wrike etc. These are built for general project management. Ezypms.agency is a Free Project Management Platform built for Digital Marketing Agencies.
My sincere wishes for the growth and success of your agency!
