There were tons of changes in the forgone year in digital marketing. We saw Google AdWords was rebranded as Google Ads. In the same way, PPC will continue to evolve in 2019 as well. Therefore, keeping up with the latest PPC trends can be overwhelming.
To be updated with the current PPC trend, here is a list of six PPC trends in 2019. Make sure you follow them to stay on top.
PPC trends of 2019
Trend #1 Audience Targeting in PPC
Keywords are losing their value from time to time. Now paid searches are giving more importance to what audiences search for. This doesn’t mean there is no importance for keyword usage. But this means audiences are given more importance than keywords. The viewer’s searches are being gathered, segmented and implemented in targeting the audience.
When you target the audience, you are not only getting your ads in front of them, but your products are being showcased when they are searching for, what you are selling. In this way, you can conclude that audience targeting is better than Keywords.
Trend # 2 Videos keep dominating any marketing strategy in PPC
Videos play the primary role in the promotion of any products. If you are unable to spend a lot on commercial ads on TV, you can create and post ads on YouTube which will gain more audiences at a lower cost.
Did you know? YouTube’s 6-second bumper ads have an average brand message lift of more than 30%, and 9 out of 10 top ads resulted in ad recall globally.
Trend # 3 Use Remarketing techniques to attain Potential customers
Remarketing has also been an important part of the strategies of digital marketing. Remarketing is the process of targeting the previous visitors who visited your website but left without making any purchases. In simple words reintroducing the seen ads to the same viewers is remarketing.
Remarketing has the potential to make more CTR and conversion rates.
Trend # 4 Brand Building
Many marketers focus on ROI, but brand loyalty and the demand for the product have been more important. Trends and tactics may be complex but when you focus on building your brand loyalty, you can withstand for a longer period.
The year 2019 will focus on brand building and linking with the consumers.
Trend # 5 Think twice in creating ads
Ads are like messengers between marketers and consumers. No matter what platform you choose to flourish your business ads, only a good ad with catchy content and relevant information will reach the customers.
It is important how you create ads, which format you choose and the platform you choose.
Trend # 6 Cross-channel advertising
With the advancement of technologies, people tend to switch between channels according to the situation. Therefore it is important that you use a multi-channel campaign of advertising for your ads.
These trends have started taking advantage already. So making use of these latest PPC trends will help you in many ways.
Reference
- https://www.searchenginejournal.com/ppc-trends-in-2019/275425/
- https://www.searchenginejournal.com/ppc-trends-in-2019/275425/
- https://www.ingeniumweb.com/blog/post/9-significant-ppc-trends-to-follow-in-2019/4058/
- https://www.ingeniumweb.com/blog/post/9-significant-ppc-trends-to-follow-in-2019/4058/
- https://www.dotcominfoway.com/blog/top-2019-ppc-trends-you-need-to-know
- https://www.searchenginejournal.com/ppc-trends-in-2019/275425/
- https://www.disruptiveadvertising.com/ppc/2019-ppc-trends/
- https://www.searchenginejournal.com/holiday-ppc-strategy/276071/
- https://aori.com/blog/ppc-trends-2019
