When it comes to the celebration of a festive season, people are so busy buying clothes, preparing delicious foods, and upgrading to the latest trends available in the market. In that way, we will be discussing what people in Australia do during the festive seasons of New Year’s Day, Australia Day, Good Friday, Easter Monday, Christmas Day, Black Friday, etc.
Here is a brief article to find out the shopping insights in Australia during the festive season.
Top mobile searches in Australia during the festival season 2019
People on the edge of the festive season are busy searching for the latest trends, new products online, finding the best shopping websites, how to dress up traditionally for festivals, the best pair of shoes, reviews, gifts, fireworks, special recipes to cook, etc. this list is endless.
Some of the top searches on the Festive season of 2019 are from the big box retailers like Kmart, Big W, Woolworths, eBay, Cloes, target, Black Friday and so on.
“Six of the top 10 searches were for big box brands.” – Google Data
Shoppers turn to Google for information about what they are about to buy.
Early gifts wrapped up for Christmas
A Google survey indicates that people in Australia buy Christmas gifts earlier
“80% of Aussies bought a Christmas Gift.” – Google Data.
In the past decade, people hurried to stores to buy gifts for their children or their families, but now people use that time to shop for decorating their Christmas trees and lighten them up. People shop for gifts in advance to avoid the rush. People tend to search for gifts and Gift ideas online in the mid of November.
Australian Shoppers are specific about time delivery
Australian shoppers worry the most about the on-time arrival of their products which ends up making them search for the product online and buy from the nearest shops. This indicates the immediate fulfilment of the needs of the products. Many searches for on-day delivery, and availability of products; therefore, there is a demand for the product that is being shipped at the earliest.
Australian Black Friday season is better compared to Christmas for shopping.
In the previous year 2017-18, we saw the searches overtake the volume, whereas in the report of 2018-19, it had a huge leap from 66 to 100, this shows the increase in purchases in this particular season for the fulfilment of another festival
Shoppers have also been fiercely looking for discounts while shopping online on Black Friday to buy gifts and dresses for Christmas in advance.
“One in four shoppers will use black Friday to buy discounted Christmas gifts” – Google consumer survey.
Review plays the main role in the Festive season
Reviews act as a guide in helping those who purchase on the last minute or one-day delivery, etc. by last year we saw there was a peak on Christmas evening and Boxing Day, for apparel and electronics and this year it has even increased rapidly on these days. – Google data
Christmas or other festive seasons is not just about gifting
Gifting others is more important during festivals, but buying yourselves something special will give you fulfilment in the festive season. Buy something nice for yourself too, maybe a dress or even a pair of shoes.
“One in two shoppers is likely to treat themselves.” – Internal Google Data
These are the shopping Insights of Australia on the festive season with the data from Google Trends.
Reference
- https://www.thinkwithgoogle.com/intl/en-apac/trends-and-insights/tis-season-shop-australia/
- https://www.google.com/search?as_st=y&tbm=isch&hl=en&as_q=Australian+festivals&as_epq=&as_oq=&as_eq=&cr=&as_sitesearch=&safe=images&tbs=sur:f#imgrc=Bimixj2N_pZm9M:
- https://trends.google.com/trends/explore?cat=18&date=2017-11-01%202018-12-31&geo=AU&q=black%20friday
- https://trends.google.com/trends/explore?cat=18&date=2017-01-01%202019-02-15&geo=AU&q=Christmas%20-%20black%20fridayReview
- https://trends.google.com/trends/explore?cat=18&date=2018-11-01%202018-12-31&geo=AU&q=reivew
