With the launch of Shopping Insights for advertisers in exploring where the product trend is, Google has also launched new metrics for tracking physical store
Shoppers have many choices in buying a product. They can buy online or through the local store but the advertisers need to make people buy
In this evolving digital marketing world, agencies are searching for methods that are more effective in reaching out to audiences for their clients. Among the sea of options, Google...
Navigation 1. The Beginning of the Journey Knowing the Terrain Before beginning the journey, one should understand the terrain. Running a profitable digital marketing agency, irrespective of its size...
Social media continues to evolve day by day. It is important to keep up with the trends to be on the top. This guide is a key to mastering...
Just imagine hitting millions of potential customers with a few clicks – that’s the power of Facebook Advertising. Businesses keep trying to figure out how to navigate the...
Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic to your client’s website and generating leads or sales. However, to maximize the effectiveness of the PPC campaigns,...
Competitor analysis in PPC (Pay-Per-Click) campaigns involves systematically evaluating your competitors’ strategies to identify strengths, weaknesses, opportunities, and threats. This process helps you refine your client’s campaigns for better...
Did you know? Now you can set up WhatsApp as a call to action for your Google Ads. Google keeps helping out its users in various ways and in...
Instagram reels are now being used more and more by everyone, Meta has introduced an advertising option within reels. This means that Meta added overlay ads to Instagram reels,...
Google Merchant Center Next is the latest evolution of Google’s powerful platform for product data management and shopping ads. It is a robust platform for managing and displaying product information...
It is usual for Google Ads to come up with frequent changes and updates so now it has come up with a change. Google Ads has significantly changed the...
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