Digital marketers and advertisers have faced challenges in recent years as society increasingly moves to a multi-device lifestyle. Even though people may still switch between
Customers usually want to find the quickest possible way to contact the businesses they’re interested in. As a result, Google has introduced the option to
Google wants its users to have the best experience by providing them only with relevant Ads and landing pages. And this is where Quality Score
Google wants its advertisers to have better options. That’s why to improve their campaign’s performance by using AI, it provides the performance max campaign option.
Google provides the ability to adjust bids on a device level. This means we can set bid levels for individual device types like desktops, tablets,
A landing page is a webpage where people end up after they click an ad. Most people spend more time auditing and analyzing PPC campaigns
Google’s call-only ads are ads that can only appear on devices that make calls when the ad gets clicked. In general, whenever the ad gets
Google has been constantly helping its users with effective tools that help them achieve their goals. In that way, now Google has rolled out a
By now marketers would have come to the conclusion “expect the unexpected” as Google has brought in shocking announcements and updates. Yes! Google has brought
When a person searches for a piece of information on Google, he might end up seeing much more relevant information to the text he typed
Did you know? Now you can set up WhatsApp as a call to action for your Google Ads. Google keeps helping out its users in various ways and in...
Instagram reels are now being used more and more by everyone, Meta has introduced an advertising option within reels. This means that Meta added overlay ads to Instagram reels,...
Google Merchant Center Next is the latest evolution of Google’s powerful platform for product data management and shopping ads. It is a robust platform for managing and displaying product information...
It is usual for Google Ads to come up with frequent changes and updates so now it has come up with a change. Google Ads has significantly changed the...
Did you know that businesses integrating PPC with other digital marketing channels see an average increase of 30% in ROI? Additionally, companies that synchronize their PPC efforts with SEO...
As markets have become increasingly saturated, competitors have their targets on the customer base and the quality of service. These can be the deciding factors in client retention and...
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August. Until now, Google has changed the way your feeds work...
In the competitive space of digital marketing, agencies face constant challenges. In that acquiring and retaining high-value clients has become complicated more than ever. Whereas those who already have...
Now new technology and tools are increasingly gaining their dominance, everyone is working towards innovation to reach the top of business. In digital marketing, people are using many tools...
Advertisers are constantly seeking effective platforms to reach their target audience. In that run, Google ads have long dominated the online advertising space, but that doesn’t mean other platforms are...
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