Digital marketers and advertisers have faced challenges in recent years as society increasingly moves to a multi-device lifestyle. Even though people may still switch between
Customers usually want to find the quickest possible way to contact the businesses they’re interested in. As a result, Google has introduced the option to
Google wants its users to have the best experience by providing them only with relevant Ads and landing pages. And this is where Quality Score
Google wants its advertisers to have better options. That’s why to improve their campaign’s performance by using AI, it provides the performance max campaign option.
Google provides the ability to adjust bids on a device level. This means we can set bid levels for individual device types like desktops, tablets,
A landing page is a webpage where people end up after they click an ad. Most people spend more time auditing and analyzing PPC campaigns
Google’s call-only ads are ads that can only appear on devices that make calls when the ad gets clicked. In general, whenever the ad gets
Google has been constantly helping its users with effective tools that help them achieve their goals. In that way, now Google has rolled out a
By now marketers would have come to the conclusion “expect the unexpected” as Google has brought in shocking announcements and updates. Yes! Google has brought
When a person searches for a piece of information on Google, he might end up seeing much more relevant information to the text he typed
Meta has brought in new data restrictions that will have an impact on the way businesses target and measure their performance on their ads. In this update, Meta has...
In the agency business, there is always the possibility of winning and losing clients. Despite this, if you have the right processes in place, it should be possible to...
In a recent update, Google has made an announcement that the Enhanced CPC (Cost Per Click) bidding strategy will no longer be available. This will streamline bidding options and...
In this evolving digital marketing world, agencies are searching for methods that are more effective in reaching out to audiences for their clients. Among the sea of options, Google...
Navigation 1. The Beginning of the Journey Knowing the Terrain Before beginning the journey, one should understand the terrain. Running a profitable digital marketing agency, irrespective of its size...
Social media continues to evolve day by day. It is important to keep up with the trends to be on the top. This guide is a key to mastering...
Just imagine hitting millions of potential customers with a few clicks – that’s the power of Facebook Advertising. Businesses keep trying to figure out how to navigate the...
Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic to your client’s website and generating leads or sales. However, to maximize the effectiveness of the PPC campaigns,...
Competitor analysis in PPC (Pay-Per-Click) campaigns involves systematically evaluating your competitors’ strategies to identify strengths, weaknesses, opportunities, and threats. This process helps you refine your client’s campaigns for better...
Did you know? Now you can set up WhatsApp as a call to action for your Google Ads. Google keeps helping out its users in various ways and in...
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