The pandemic has made us stay behind doors isolating ourselves for our good and for the goodness of others. People are eagerly waiting to go out and visit many places but the time has not yet come.
If we look at the other side of the coin, it has completely collapsed the travel sector.
The world is in its healing process and people are waiting to go out and it is said that the term “can I travel” has grown up to 800% globally.
Keeping that in mind, Google has introduced new products that will help travel advertisers in achieving their customer’s back. These products include vacation rentals in Hotel results, hotel booking extensions in Text Ads and enhancements to commissions (per stay) bidding.
Vacation rental in Hotel results
People have shown more interest in local destinations and vacation rentals over time periods.
“Google searches for “beach rentals”and “staycations”grew by over +100% globally since last year.”-Google.
Vacation rentals allow travellers to book accommodations beyond the typical listing offered on Google.
“This gives travellers the ability to stay in various types of properties – be it a cabin in Lake Tahoe or a beach house in Sydney – by applying the Vacation Rentals filter, visiting the Vacation Rentals tab, or searching for vacation rentals directly on Search.” – Google
Google allows users to choose from a list of vacation rentals from the Hotel result page in the given destinations.
Text Ads with Hotel booking extension
Google introduced the hotel booking extension which will be automatically placed in Google Hotel Ads within Search text Ads.
This will collect the landing page, hotel details, pricing, room availability and add them to the existing feeds in your Google Ads search campaign.
Google has also informed us that they will show the list of hotels and travel destinations according to availability. Once all the destinations are open for travel, the advertisers will be able to experience more Hotel booking extensions.
Better performance with enhanced commissions (per stay)
As the pandemic keeps fluctuating it is indeed difficult to know the patterns of travel booking. So earlier last year, Google introduced the commissions that will help advertisers even if the user cancels the booking.
Google has updated the commission (per stay) to make it easy for advertisers. They include,
Google is bringing in pre-booking reports in Google Ads where the advertisers can review the booking and whether they have been used or cancelled. This will also help you in finding the post-cancellations performances.
Google has also informed that they will be introducing bid adjustments for commission campaigns. This will allow the users to adjust the bids according to different scenarios like check-in for a day or for a week or even for a stay date to make an account for your room inventory.
Google will be enabling credit card billing and additional currency support so that it is easy for businesses to pay for the stay.
Coming to an end, with the best experience and expertise combined with better technology can bring a better travel experience for the customers.
