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PPC Landing Page: The Complete Guide for 2024
Having good PPC landing pages enhances the overall experience and makes your campaign more effective. Your ad clicks won’t work out if you don’t have an optimized PPC landing...
Meta Strengthens Data Restrictions on Ads Platform, Affecting UTMs and Custom Audiences
Meta has brought in new data restrictions that will have an impact on the way businesses target and measure their performance on their ads. In this update, Meta has...
A Guide to Client Onboarding and Offboarding for PPC Agencies
In the agency business, there is always the possibility of winning and losing clients. Despite this, if you have the right processes in place, it should be possible to...
Enhanced CPC Bidding Strategy in Google Ads To Be Discontinue
In a recent update, Google has made an announcement that the Enhanced CPC (Cost Per Click) bidding strategy will no longer be available. This will streamline bidding options and...
The Great Debate: Choosing Between Google Ads and Social Media Ads
In this evolving digital marketing world, agencies are searching for methods that are more effective in reaching out to audiences for their clients. Among the sea of options, Google...
Roadmap to White Label PPC for Agencies
Navigation 1. The Beginning of the Journey Knowing the Terrain Before beginning the journey, one should understand the terrain. Running a profitable digital marketing agency, irrespective of its size...
The Ultimate Guide to Social Media Advertising 2024
Social media continues to evolve day by day. It is important to keep up with the trends to be on the top. This guide is a key to mastering...
Unlocking Facebook Ads Potential: Your Ultimate Guide For 2024!
Just imagine hitting millions of potential customers with a few clicks – that’s the power of Facebook Advertising. Businesses keep trying to figure out how to navigate the...
How to Approach A/B Testing For PPC Ad Copy And Landing Pages?
Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic to your client’s website and generating leads or sales. However, to maximize the effectiveness of the PPC campaigns,...
How Do You Handle Competitor Analysis In PPC Campaigns?
Competitor analysis in PPC (Pay-Per-Click) campaigns involves systematically evaluating your competitors’ strategies to identify strengths, weaknesses, opportunities, and threats. This process helps you refine your client’s campaigns for better...
