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Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google Ads just got smarter! In a significant update, Google has rolled out AI-powered enhancements to Performance Max campaigns, revolutionizing the way advertisers optimize their campaigns. With machine learning...
Boost Engagements and Empower Creators on YouTube
Day by day, the digital world keeps growing, with all the updates and enhancements advertising has become more tough and takes time to understand. By the time you master...
YouTube advertising: The Ultimate Guide 2024
When it comes to advertising platforms, YouTube holds a strong potential, which can drive sales to your client’s business. With billions of users using YouTube worldwide, YouTube provides the...
Everything You Need To Know About Google Trusted Stores
Google is a symbol of trust and transparency. When it comes to online shopping, Google ensures that you’re getting the right product. Today, we are going to talk about...
A Little About Performance Max Using Google Ads Scripts
Are you an agency trying to boost sales and the return on investment with your client’s Google Ads campaigns? If so, you should consider making use of Pmax using...
Latest Google Ads Performance Max Updates Every Advertiser Should Know
Google has consistently increased its investment in Performance Max advertisements since its introduction in 2021. The majority of capabilities were initially designed to make it simple to “upgrade” your...
PPC Landing Page: The Complete Guide for 2024
Having good PPC landing pages enhances the overall experience and makes your campaign more effective. Your ad clicks won’t work out if you don’t have an optimized PPC landing...
Meta Strengthens Data Restrictions on Ads Platform, Affecting UTMs and Custom Audiences
Meta has brought in new data restrictions that will have an impact on the way businesses target and measure their performance on their ads. In this update, Meta has...
A Guide to Client Onboarding and Offboarding for PPC Agencies
In the agency business, there is always the possibility of winning and losing clients. Despite this, if you have the right processes in place, it should be possible to...
Enhanced CPC Bidding Strategy in Google Ads To Be Discontinue
In a recent update, Google has made an announcement that the Enhanced CPC (Cost Per Click) bidding strategy will no longer be available. This will streamline bidding options and...
