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A Guide to Client Onboarding and Offboarding for PPC Agencies
In the agency business, there is always the possibility of winning and losing clients. Despite this, if you have the right processes in place, it should be possible to...
Enhanced CPC Bidding Strategy in Google Ads To Be Discontinue
In a recent update, Google has made an announcement that the Enhanced CPC (Cost Per Click) bidding strategy will no longer be available. This will streamline bidding options and...
The Great Debate: Choosing Between Google Ads and Social Media Ads
In this evolving digital marketing world, agencies are searching for methods that are more effective in reaching out to audiences for their clients. Among the sea of options, Google...
Roadmap to White Label PPC for Agencies
Navigation 1. The Beginning of the Journey Knowing the Terrain Before beginning the journey, one should understand the terrain. Running a profitable digital marketing agency, irrespective of its size...
The Ultimate Guide to Social Media Advertising 2024
Social media continues to evolve day by day. It is important to keep up with the trends to be on the top. This guide is a key to mastering...
Unlocking Facebook Ads Potential: Your Ultimate Guide For 2024!
Just imagine hitting millions of potential customers with a few clicks – that’s the power of Facebook Advertising. Businesses keep trying to figure out how to navigate the...
How to Approach A/B Testing For PPC Ad Copy And Landing Pages?
Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic to your client’s website and generating leads or sales. However, to maximize the effectiveness of the PPC campaigns,...
How Do You Handle Competitor Analysis In PPC Campaigns?
Competitor analysis in PPC (Pay-Per-Click) campaigns involves systematically evaluating your competitors’ strategies to identify strengths, weaknesses, opportunities, and threats. This process helps you refine your client’s campaigns for better...
Now Get Leads through Click-to-WhatsApp on Google Ads
Did you know? Now you can set up WhatsApp as a call to action for your Google Ads. Google keeps helping out its users in various ways and in...
Meta Introduces Overlay Ads To Instagram Reels
Instagram reels are now being used more and more by everyone, Meta has introduced an advertising option within reels. This means that Meta added overlay ads to Instagram reels,...