Are you an online advertiser looking for conversion through your ads? Then you must have received an email from Google notifying you about some changes in the plan which means Google will soon begin automatically pausing low-activity keywords for your ads.
As of the recent news from Google, the low-activity keywords from your ad campaigns will be paused meaning the positive keywords in search ad campaigns will be considered low-activity if they haven’t generated any impressions over a year.
This update is implemented to help all online advertisers focus on valuable keywords in the game rather than filling in their accounts with underperforming keywords.
What’s The Newest Update On Google Ads?
Starting in June 2024 Google will be pausing low activity keywords. Low activity keywords here mean Positive keywords in search ads campaigns that were created over 13 months ago and have zero impressions over the past 13 months.
The reason behind the change is to help advertisers simplify their accounts and focus on keywords that drive results. Analyzing Keyword performance is crucial in order to align things to achieve your Campaign goals.
The changes will be implemented from next month onwards and if you decide that a keyword is pretty crucial for your campaign then you can unpause it at your convenience.
As per the suggestions, Google strongly recommends that advertisers only unpause keywords that they believe will receive impressions in the coming weeks and do proper Keyword management.
The Unpaused keywords from your ad campaign will be automatically paused again if they do not receive any traction over the next 3 months.
Keyword optimization is crucial to get clicks. For your next Search ad campaigns, the Bidding strategies and Campaign effectiveness should be reviewed properly. The Keyword relevance, Keyword trends and Performance monitoring are some crucial elements that you need to work on.
Google Ads To Automatically Pause Low-Activity Keywords And How It’s Beneficial For You?
1. Reviewing And Redesigning Your Google Ads Campaign.
The keywords you have selected for your ad campaign review them and refine them for your good. With Google pausing low-activity keywords automatically, you must be more proactive in identifying and prioritizing high-performing keywords for your ad campaigns. This involves redesigning your campaign goals, working on your bidding strategies, and ensuring that keyword lists are up-to-date and relevant to the trends.
2. Re-evaluate Your Keyword Strategy
With Google Ads to Automatically Pause Low-Activity Keywords it’s time to update and re-evaluate your Keyword strategy or consider creating a new strategy that has relevant keywords that have the potential to convert overall you need to do Ads Account management.
It’s crucial to re-evaluate your Online advertising campaign goals and budget when deciding which low-activity keywords to unpause. Any keyword that aligns with your campaign but hasn’t gained much traction should be the reason to adjust the keyword targeting or bidding strategy.
3. Monitoring Your Performance And Keyword Report
You can consider getting a Low-Activity Keyword Report as the reporter can help you decide which keywords may be paused and decide if any keywords need to be unpaused.
Monitoring Your Performance is another crucial element as the update goes into effect, you should monitor the performance of your campaigns, including the impact of pausing low-activity keywords.
This new update is only going to help you by streamlining the overall account management process and also reducing your ad spend. Now it’s your call to verify the keywords and determine whether you want specific keywords to be active and if is it valuable for your campaign as some keywords that are underperforming can still be important for your campaign.
Final Thoughts
Google Ads handles low-activity keywords and is a complete game-changer and every advertiser should be aware of it. Taking specific actions can benefit from this and it can help minimize disruptions and potentially improve overall campaign effectiveness. Are you someone who needs better results for your next PPC advertising? then contact us, as we have a specialized team for PPC optimization that satisfies your needs.
References:
https://www.searchenginejournal.com/google-ads-to-automatically-pause-low-activity-keywords/515196
https://www.seroundtable.com/google-ads-pause-low-activity-keywords-37322.htmlhttps://ppc.land/google-ads-to-pause-low-activity-keywords/
