Advertisers have been playing around wearing masks pretending to be genuine. Because of these kinds of advertisers, customers have fallen into the pit of fear. They have started seeing everything with a second opinion, what if this was a fake ad? This has affected most of the genuine businesses.
So, Google brought in a feature that would tighten the security for the users and also help genuine clients prove to the audience that they aren’t fake.
This security measure is called Advertiser verification. Since Google did not make it a mandatory step for sellers, not many know about Advertiser verification.
Keep reading if you want to know about Advertiser verification, its importance, and how to complete advertiser verification for your clients.
What is Advertiser Verification?
A step forward in providing a safer environment for the users. This is a process that the advertisers or the agencies that handle clients should complete.
Advertiser Verification proves that the seller is a genuine one, to the audience. This was first introduced back in 2020, to provide user transparency that would help users choose and have control over the platform. The Advertiser Verification program contains a series of steps that agencies need to complete for their clients.
If you are an agency and finding it difficult to complete Advertiser verification for your client’s ad, we, a trustworthy White Label PPC agency is here to help you out.
To complete the Advertiser Verification Google would ask for a few information about the advertiser and the campaign. This setting differs from country to country.
Why should you complete Advertiser Verification for your client’s Google Ads?
Let us look into the advantages that you earn for completing the Advertiser Verification for your client’s business.
Showcasing that your client is trustworthy
Among all those search results, it would be easy to display that your client can be trusted. When a customer sees an ad without verification and one that is verified, they would obviously choose the verified one. This would build a better relationship with the customer.
Earn the verified badge after Advertiser Verification
Similar to meta verification, you can get a blue tick on your client’s Google ads. This badge will be provided by Google, for those who have completed their Advertiser Verification process. This would also be a great advantage in reaching a better-level audience.
Get your Assets highlighted on top of your ad
When you complete the Advertiser Verification, the asset of your business will be displayed on top of your Google ads. This would promote your client’s Google ads. You may wonder, how this would happen. Google fetches the data from your website. You can also provide this data, but make sure that the client business name has a max of 25 characters and the name should match the domain.
Get help directly from Google
When you are a verified advertiser, Google Ads support would prioritize your client over others.
Sometimes it can be hard to manage according to Google policies, and sometimes your Google ads may have disapproval and this can be done by the automated system set up by Google.
For instance: if Google’s automated system informs that you will get a response in a week and if you are a verified advertiser this response time would be quick compared to others.
How to complete the Advertiser Verification for your client’s Google ads?
These are the steps that are involved in completing Advertiser verification for your client’s business.
The agencies who undergo the verification process will be given an email ID and you will be notified with the instruction to proceed with the Advertiser Verification process.
Google will disclose about your Google Ads account and Google Ads campaign publicly.
Since the verifying part is done twice you will be asked to re-enter the identity.
There are two criteria, your client’s account may fall in
- A deadline to complete the verification
- A deadline not given
If you are given a deadline of 30 days via email or notification. Go to the “about your business section and fill it in. Once that is over you will move on to another page where you will have to fill in as well to complete the Advertiser Verification in Google Ads.
In the second scenario, if you are not given a deadline you will have to go to the “about your business section and fill it. Once that is over you will move on to the additional page and fill it out. These questions will be based on your client’s account structure.
Frustrated with the Process? Let Us Assist You
Completing the Advertiser Verification is a vital process in your client’s account and if you are finding it difficult to do it, WhiteDigital can assist you with it. Since we have completed the Advertiser Verification for all our clients, it would be a piece of cake for us.
The process of this verification can be a bit challenging but we can complete it smoothly from our end, as we are a Google Premier Partner and we get direct support from Google engineers.
Feel free to get in touch with us, an Elite White Label PPC agency.
Requirements for completing the Advertiser verification process
For verification, you will be asked to submit any one of the documents. However, this may differ according to the country you live in or the location of your client’s business. These documents can differ between a business and an individual.
If you are not sure what type of account, you may check this information under the “account type” section.
You will have to contact the Google Ads help center before initiating the Advertiser Verification process.
When you are submitting a govt document make sure to check these before submitting.
- A valid ID that is not expired
- A photo of your document (not in black and white)
- The ID that you present should be clear
- The photo should be taken from the original and not out of a photocopy
Since Google cares for your privacy, the details that you submit will not be shared with any other third party.
Google also gives you a list of documents that need to be provided. This includes,
If your client is an organization
- EIN (Employer Identification Number)
- AOA (Articles of Association)
- Certificate of Incorporation
- GST (Goods and Services Tax) Certificate
- MOA (Memorandum of Association)
- Partnership Deed
- Registration of Society
- Trust Deed
- Value Added Tax Certificate
- Udyam (MSME) Registration Certificate
For Individuals
- Passport
- State identification
- Driving license
- Permanent resident card or Green card
These are the documents required for completing the Advertiser Verification for your client’s ad.
Now you know the importance and the requirements of completing the Advertiser Verification for your client’s business. If you are facing any difficulty in the process or getting verified, we can help you with that. We are just one click away.
