Ever wished for a magical tool to raise your campaign performance?
In this magical realm of digital marketing where every spell (or ad) matters, you’ll often find yourself seeking a magic wand to elevate your campaign’s performance.
Are you keen to discover the mystical methods for maximizing the conversion rates of your Google AdWords campaigns?
Your quest ends here as Google has unveiled the Performance Planner – a magical tool that will change the way you run your business.
If you aren’t sure about how Performance Planner will uplift your conversions, don’t worry!
You’ve come to the right place because I’m here to spill the beans about Google Ads Performance Planner – a magical feature which will transform your business endeavors.
Google Ads: Performance Planner
Google Ads Performance Planner is your secret weapon in the PPC service. Let’s make it clear. It is a magical tool that enables you to create plans to forecast your campaigns by managing budget adjustments which would impact your key metrics and overall campaign performance.
Why your Business should utilize Google Ads Performance Planner for Effective Campaign Performance?
The Google Ads Performance Planner is a magical tool for helping your business get more out of your advertising campaigns. If you’re curious about the advantages of using Performance Planner, we’ll explain it to you.
Here’s why your business should jump into the Google Ads Performance Planner,
End Your Guesswork
Are you tired of guessing your budgets, CPA and conversions in your PPC campaigns? Well, it’s time to embrace the magic of Google Ads Performance Planner, a tool that’s about to make your mind calm with its automated guesswork.
Well, you cast your spells (create your ads), set your wands (budgets), and release your Patronus (campaigns) into the internet, hoping they’ll reach your target audience.
But alas, there’s always been a veil of mystery shrouding the outcomes. How much should you invest? What keywords should you target? Will your ads reach the right people? These questions have haunted marketers for ages. But with the help of Performance Planner, you can give answers with just a click.
With predictive insights, you can forecast your campaign’s reach and performance based on different budget allocations, helping you make informed decisions.
No more blindly allocating budgets and hoping for the best. With Performance Planner, you can see how changes in your budget will impact your campaigns. Moreover, you can adjust your campaign strategies according to seasonal trends.
You can bid farewell to guesswork and step into this magical tool where your campaigns are as precise as a wizard’s spell. This tool brings forth a new era of confidence and precision, allowing you to cast your marketing spells with assurance, knowing that your efforts will yield the best results.
Maximize your Budgets
Just like a wizard, you can perform magic in advertising campaigns by maximizing your budget.
Imagine you’re a wizard preparing for an epic duel. You need to have the right amount of spells in your arsenal, neither too many nor too few. Likewise, advertisers need to allocate budgets to achieve the best results. While your spell book is here, don’t look further – Google Ads Performance Planner.
With this tool, you can experiment with various budget scenarios and see how they affect your campaign’s reach and performance. It’s like trying different spells until you find the one that impacts your ad campaign. With Performance Planner, you can modify your campaign’s cost and determine whether the additional expense will be worthwhile in the long run.
Dealing with Google Ads Performance Planner can make a difference. Start utilizing this tool and maximize your budgets with confidence. Just like Harry Potter’s spells, your ads will perform with precision and leave a lasting impression in the digital realm. Get ready to witness the enchanting ad campaigns! Let’s see how to utilize Performance Planner to improve your campaign performance.
How to make use of Google Ads Performance Planner forecasting tool?
Here is a demonstration of how to use the Performance Planner tool in your Google Ads account to maximize your conversions.
- Sign in to your Google Ads Account
- Click on the Tools and Settings icon that you see on the top right corner of your Google Ads account page.
- Then select Performance Planner under the subheading Planning.
- Once you click, Performance Planner, a pop-up window appears and it gives you the option to Create Plan,
- In “Create a Plan”, you need to choose a date range.
- Under the Channel, select any campaign, for instance Search and Performance Max.
- Under the Key Metric, select any option, for instance Conversion.
- Select the Target, you can choose between No Target, Conversions, Spend and Average Cost per Acquisition (CPA). If you haven’t selected the plan, I will show you how to set a target after creating a plan.
- Select the campaigns that you want to create a plan.
- Once you select the campaign, select the Create button.
Now, a Draft Plan window appears, and you can see the key metrics of your ad performance. A Gray Dot indicates that you did not make any changes to your campaign, bids and budgets.
In the first section, we can see how to improve your conversion rate with an unlimited budget. For example, in order to achieve 13K conversion, input 131,000 in the conversion box. Once it set down, the planner will automatically show you how much budget you need to achieve your goal.
Below the key metrics, you can see the campaign table. On the right-hand column, you’ll see the suggested bid and the budget changes which are insisted by Performance planner
In the second section, we can see if your client currently has a CPA goal of $44.17, you can relax your targets. Let’s input $50 in the CPA box, you will see the changes in the curve because you can achieve 135,000 conversions with a budget of $6.75 million.
You can share this plan with your team members by hitting the Share button and switching on the Share Plan Access, anyone can view and edit the plan.
In this way, the Performance Planner tool will give you the estimated budget to be spent on the improvement of your campaign result. No need for an Invisibility Cloak; your secrets are safe.
Coming to an end, Google Ads Performance Planner is your own ticket to the eternal realm of advertising. It’s not just a tool; it’s a guide, a mentor, and a source of prediction to improve your ad performance. With these adventures, you will lead your campaign performance to success and make your thriving business to immortality – that’s nothing short of magical.
