It is usual for Google Ads to come up with frequent changes and updates so now it has come up with a change. Google Ads has significantly changed the default settings for new search campaigns. This means that Google Ads by default enables broad match when creating a new search campaign. Detailed information regarding this is given below.
Why is it important?
Google Ads now defaults to a broad match for new search campaigns, this change can significantly increase advertising costs if you’re not careful. Switching to a broad match by default can substantially alter the performance of new search campaigns.
Core Facts:
- Broad match is now enabled by default for new search campaigns
- Not having the right negative keywords will affect your cost
Why did Google enable broad match by default?
This change by Google seems to be part of their push for automation and AI-driven campaign management. They might be hoping to simplify things for new advertisers by taking some of the guesswork out of keyword selection.
What should Advertisers Do?
Advertisers should be extra cautious when setting up new campaigns to avoid unintended broad targeting. Following are some important points that advertisers should keep in mind.
- When creating new search campaigns, you should check your match type settings once or twice.
- This may sound like a new setting to you, but it’s not necessarily the right choice for every campaign.
- If you prefer more precise targeting, consider using phrase match or exact match keywords to ensure your ads reach users to connect more audiences.
- Keep a close eye on the campaign performance after the campaign is launched (Your monitoring will help you understand the new default settings and make adjustments as needed).
Conclusion
Advertisers need to be diligent and careful to avoid wasteful spending on irrelevant traffic. As the digital advertising landscape continues to evolve, staying informed and adaptable is key to maintaining and enhancing your campaign performance. Are you thinking of making PPC advertising in the best way for your clients? Now you have come to the right place as we have many years of experience in PPC optimization so we can help you. Contact us and get more details, our skilled team is waiting to help you.
