Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August. Until now, Google has changed the way your feeds work in the Google Merchant Center for countries, removing the need to list the primary country and additional countries, and centralizing them as destination countries. Following that, Google has sent a new email to advertisers stating that the Country of Sale feature they are currently using will be updated to a Feed Label function.
To confirm this, Google has sent an email to advertisers regarding this, “Your Google Ads that currently use country of sale will automatically update to the new feed labels to match all traditional shopping and Performance Max campaigns and Merchant Center feeds in your Google Ads account.”
What is a Feed Label?
Feed Labels allow you to promote all products in a Shopping or Performance Max campaign with a single Feed Label. Specifically, you can only select one feed label per campaign. Feed labels allow more flexibility in campaign targeting. For example; you can apply the same feed label to feeds that use the same language, making it much easier to target those feeds in your campaign.
Why should we care?
The change they bring will completely impact how advertisers manage product feeds across different markets. On the other hand, small businesses or those with limited resources may find it more challenging to devote the time necessary to effectively manage feed labels.
Crucial Points
- Affects all campaigns using Country of Sale (This change will apply to all campaigns that currently use the Country of Sale)
- These campaigns will continue without interruption and there will be no changes in how they work
- No action is required from advertisers as it is automatically updated
- After this change, you won’t be able to create new campaigns using the Country of Sale
Conclusion
The move to feed labels in Google Ads Shopping campaigns represents a significant improvement in how advertisers can manage and optimize their campaigns. Now you will get a clarity about this. Before the August launch, advertisers should familiarize themselves with the functionality of feed labels. Do you have any doubts about this or are you looking for a better position in PPC advertising? You don’t need to go anywhere else, our team of experts with years of experience and knowledge in PPC optimization are ready to help. So, if you have any doubts or questions, please feel free to contact us.
