With a step towards improving ad quality and user experience, Google Ads has announced that no ads will be displayed on parked domains by default. This change is set to be on the roll in the upcoming weeks by March 19, 2025. Before we get into it any further, let’s take a quick overview on what’s parked Domains.
What are Parked Domains?
Parked domain refers to websites that aren’t actively maintained but still display ads. Individuals or companies often register these websites intending to sell them or use them for advertising purposes. However, parked domains don’t offer a good user experience, as they often lack relevant content and can be filled with low-quality ads.
The Impact on Advertisers
The change by Google Ads means that advertisers will no longer have their ads displayed on parked domains unless they explicitly opt in to do so. This change is likely to affect advertisers who have been relying on parked domains as part of their advertising strategy.
What are the Benefits of the Change
While the change may require advertisers to adjust their strategies, it is likely to have several benefits.
- By removing ads from parked domains, Google Ads is likely to improve the overall quality of ads displayed on its network. Which means the ad quality will be enhanced by this move.
- Users are likely to have a better experience when interacting with ads, as they will be less likely to encounter low-quality or irrelevant ads on parked domains.
- The change requires advertisers to explicitly opt in to display ads on parked domains, providing greater transparency and control over their advertising campaigns.
Note to Advertisers
To prepare for the change, advertisers need to review their campaigns to decide if they have been relying too much on parked domains as part of their advertising strategy. As an advertiser, if you still want to continue displaying ads on parked domains, then you need to explicitly opt in to do so.
Another important step here is to diversify the ad strategy. You need to compensate for the loss of parked domain placements.
With Google ads changing to end parked domain ad placement, it’s a good step towards improving the ad quality and user experience. This move will change the dynamics of advertising and it’ll be required advertisers to change their strategies to make the most out of this change.
Therefore, this change offers transparency and control over their advertising campaigns. By understanding the complexities of this change, advertisers can prepare and adapt their strategies to continue achieving their advertising goals. If you ever find difficulty in filling up with the strategies, feel free to get in touch with us.
