The AR isn’t in gaming! it’s a beauty tool for shopping. The result? Google Ads just rolled out a new AR beauty feature in the search bar after testing it out with women shoppers in the US.
Google Ads: Your Beauty Tester Upgraded to make You look Fabulous
The way we shop has evolved over the years, from local stores to online shopping. However, shopping online can be a daunting task. Choosing the perfect shade or the right product can often feel like searching for a one-in-a-million. More than 60% have decided not to purchase a cosmetic or beauty product online because they don’t know how to choose the color or shade that mends for them. In certain to this, beauty brands have started enhancing the shopping experiences with Augmented Reality (AR), which offers a mix of real-world and digital experiences, making shoppers more interactive and personalized.
How are AR beauty ads changing the game in the beauty industry?
This shift is not just a passing trend, but a New Testament to the beauty world. With the help of AR beauty tools, shoppers can virtually try the beauty products before making a purchase. This not only improves the shopper’s experience with the beauty and makeup products but also encourages them to come back for another try-on experience.
Selfie Culture: Paving the Way for Google Ads Augmented Reality
Can you believe how the world of beauty and self-expression has evolved in the selfie era?
With the advent of smartphones encompasses high-quality cameras, social media platforms, and the ubiquitous selfie, beauty standards are not just set by celebrities and models anymore. Everyone now has a platform to showcase their unique beauty. Things have changed, and the selfie culture paved the way for the development of Augmented Reality (AR) beauty tools.
So, what’s the deal with selfies, and how are they connected to AR beauty tools?
Selfies are more than just snapping pictures of yourself; it’s a modern era! Snapchat is the first platform to figure out the power of AR through its selfie. People love to take pride in their individuality, quirks, and unique features with selfies. It’s not about fitting into a specific beauty mold; it’s about celebrating what makes you, well, you!
Here comes your beauty playground – Google Ads Augmented Reality search bar. This allows shoppers to experiment with various makeup or shades to select the one that best complements their image. This tool empowers the shopper’s appearance in a risk-free and convenient way to test out different styles.
Using AR beauty tools isn’t just about looking pretty in pictures; it’s about feeling what is good on your skin. They help shoppers embrace their unique qualities while giving them the freedom to play around with their looks.
Understand the significance of Google Ads Shopping Search bar
Before shopping, try your unique shade virtually with Google Augmented Reality (AR). Google Ads introduced a new AR ad feature that offers a tool for beauty shoppers and brands with virtual product try-on options on the search bar. This tool is accompanied by product and pricing information as well as an easy-to-use checkout process designed to make buying easier. With these high capabilities, Google Ads moved forward to bring AR features to both mobile apps and the web.
In 2020, Google Ads offered virtual try-on to allow shoppers to try lip and eye products on the model’s image as well as their image. However, the foundation can be tried only on limited model images. Recently, Google has noted an increased momentum behind AR shopping from both brands and shoppers.
With this new advancement, shoppers can virtually try on hair colors on the model image along with their own images in the mobile browser, which was previously exclusive to the Google app. The development of an Augmented reality (AR) beauty search bar has become an essential element for both shoppers and brands. The expansion not only happens in the search bar, but also you can choose your foundation shade from 148 models. After engaging with augmented reality beauty advertisements, customers are more likely to linger on the brand’s website and potentially investigate a new product or purchase it. Google Ads has made it easier to find AR stuff in searches, so it’s easier for brands to get in touch with shoppers.
In the coming weeks, more than fifty brands of beauty products will be available on eye and lip brands, such as Urban Decay, Covergirl, and MAC while L’Oreal Suite, Splat, and Revlon brands for at home hair color.
How Google Ads Keep Us Coming Back for Online Shopping?
Online shoppers frequently choose online shopping, not just for the convenience it offers, but increasingly for the captivating allure of AR beauty tools. These virtual try-on tools allow shoppers to effortlessly pinpoint their ideal shades, turning the screen into a personalized beauty advisor. Imagine looking for a foundation shade, and virtually trying it on will eliminate their guesswork and in-store trials. This fusion of technology and self-expression keeps shoppers coming back for more, seeking flawless match that reflects their unique style.
Is Google Ads search bar worth buying products from online?
We can recognize the digital world is coinciding with our real world. Beauty and Cosmetic industries are moving parallel towards futuristic solutions with technology advancements. More beauty and cosmetic industries are established with a wide variety of new products and brands that cater to the shopper’s needs. Due to its increasing size, shoppers feel overwhelmed and those uncountable claims of brands that promise as best products for skin and hair.
Google Ads claims virtual try-on ads will be helpful for big and startup companies to advertise their products and brands. Meanwhile, Google promised that virtual try-on will be helpful for shoppers to choose the right product and brand for their skin. Predominantly, shoppers may fail to choose the right product or shade for them, due to the virtual ads or virtual try-on.
Shoppers can interact with the products via virtual try-on but opting for online shopping will lead to failures due to wrong choice. According to Google’s internal data, “shoppers interact with beauty products 10% more when AR is present”. Meanwhile, shoppers spend time on the brand’s site (researching a product for a suitable skin or hair before purchasing it) after visualizing in AR beauty tool. Google Ads has made more efforts to enhance the AR beauty tool as a shopping tool. Yet it doesn’t help both shoppers and brands because advertising on valuable platforms can reach the targeted audience, but it consumes more money by spending on ads. By the way, Google Ads implies us to say,
More Money More Shopping
Google Ads Augmented Reality (AR): A Challenging Sector in the Beauty Industry
Beauty has been the first to experiment with AR try-on search, which is the latest in a series of fun face filters that have been popping up in apps for the past years. Google Ads search bar is a challenging factor to enabling it in a mobile web than mobile apps. Incorporating AR tools in the mobile web requires power and mobile browsers rely on the internet connection, while apps can support more features independently. Even Snapchat, a leader in face filters planned to disclose its new AR enterprise services due to its inability to meet brands AR challenges on the mobile web.
Other than beauty brands’ AR, Google Ads Augmented Reality assists shoppers to see popular and trending products or brands in the search engine beauty category. Before shopping, shoppers can visualize their image in the trending products or colors (Raspberry-reddish lipsticks, like MAC’s Matte Lipstick in Chilli, and dusty rose and mauve eyeshadows in Urban Decay’s Naked 3 Palette).
Why Google Ads Release Augmented Reality in America?
You might be wondering why Google Ads decided to introduce Augmented Reality in the United States before anywhere else.
With vast beauty and cosmetics, it’s no surprise that Google Ads chose America to introduce AR search bar for immense market potential. According to the data analysis of Beauty Industry Revenue and Usage Statistics 2023, US shoppers spend 89.7 billion on beauty products annually. While looking at the list of Beauty Revenue, American women spend more than $3,756 annually on beauty services and products. We all know China has a greater population compared to America. But considering the spending amount on beauty and cosmetic products, America was the first to spend $89.7B than China’s $58.3B, which sight all the new brands to experiment on the US.
This stimulates Google Ads to launch AR search in America and consider beauty as a serious business to get more new audiences in America. Despite these statistics, Google Ads implied that AR ads make shoppers more informed and knowledgeable about brands. With this new technology in America, the Cosmetic revolution occurs in shoppers’ experiences and potentially customers will experience a newfound shopping pleasure.
Things to Consider on Google Ads AR
AR indicates the famous line “It’s all about Me!”, implies for both shoppers and brands. Shoppers can experience them instead of a model image, offering a new way for brands to attract their interest by showcasing their products. Google Ads beauty search bar is available for a wide variety of beauty and cosmetic products like foundation, hair color, eye, and lip makeup. It is a beneficial development for both consumers and brands. Because the actions are interactive while engaging the shoppers to the brands, sometimes it leads to success and sometimes failure.
Google Ads launched AR only in America, not in other countries. Consequently, Americans are only able to gain a comprehensive understanding of the brand’s product before making a purchase. While the rest of the world waits in anticipation. Keep your eyes peeled – this beauty tester will make you even more fabulous!
