Instagram reels are now being used more and more by everyone, Meta has introduced an advertising option within reels. This means that Meta added overlay ads to Instagram reels, offering new ad placements to reach users with banner ads while they watch reels.
Overlay Ads to Instagram Reels
Meta offers new ways for advertisers to reach and engage audiences with banner-style ads during short-form video playback on Instagram reels. This move aligns with Meta’s strategy to monetize reels across its platforms, following the earlier introduction of overlay ads on Facebook reels. This update allows advertisers to tap into the high engagement rates of reels, a rapidly growing content type on the platform.
Details of Overlay Ads
- Overlay ads are now available on Instagram reels
- Two formats are offered – single-image and image carousel ads
- Overlay ads appear as banners at the bottom of the screen during reel playback
Why should advertisers care?
Instagram reels are a rapidly growing content type with high user engagement. New overlay advertising options will enable advertisers to engage with audiences more efficiently, and the option for single-image or carousel ads provides flexibility in crafting messages and showcasing products.
How to Access Overlay Ads?
Advertisers can select these new placements in Meta Ads Manager through the following methods:
- Advantage+ Placements (This option automatically optimizes ad placements on Meta’s platforms)
- Manual Placements: Overlay and post-loop ads on reels, Stories and reels
Conclusion
This expansion of overlay ad options to Instagram reels reflects Meta’s continued focus on monetizing short-form video content across its platforms, providing new opportunities for advertisers to reach engaged audiences. Meta sets a new standard for advertising on social media by prioritizing user engagement and offering flexible ad formats. Stay up-to-date with Meta’s updates to take full advantage of these opportunities and keep your advertising efforts ahead of the curve. If you have any queries, feel free to contact us.
