Google is pushing the boundaries of e-commerce advertising with an exciting new feature: AI-generated backgrounds for Shopping Ads. In a limited test, Google is using
Now new technology and tools are increasingly gaining their dominance, everyone is working towards innovation to reach the top of business. In digital marketing, people
At some point, every business would find themselves hiring a developer and spending a lot in creating an identity on the web. But guess what,
Are you an online advertiser looking for conversion through your ads? Then you must have received an email from Google notifying you about some changes
Deeply confused about what lies ahead on your Google Ads platform in 2024? As we embrace the dawn of 2024, a wave of freshness not
The pandemic has made us stay behind doors and choose online purchases and sales. This has made a drastic fall to many businesses so to
By now marketers would have come to the conclusion “expect the unexpected” as Google has brought in shocking announcements and updates. Yes! Google has brought
Have you ever come across a green ticked badge when you searched for home services like plumbing, locksmith, electrician etc.? This mark symbolizes that Google
With the advancement in technology, everything has changed. This change has mainly affected the marketing funnel as well; the path customers choose to reach a
In recent years, Google has been taking serious steps to protect audiences from fraudulent, illegal and fake Ads, created in its interface. As you already
Google Ads just got smarter! In a significant update, Google has rolled out AI-powered enhancements to Performance Max campaigns, revolutionizing the way advertisers optimize their campaigns. With machine learning...
Day by day, the digital world keeps growing, with all the updates and enhancements advertising has become more tough and takes time to understand. By the time you master...
When it comes to advertising platforms, YouTube holds a strong potential, which can drive sales to your client’s business. With billions of users using YouTube worldwide, YouTube provides the...
Google is a symbol of trust and transparency. When it comes to online shopping, Google ensures that you’re getting the right product. Today, we are going to talk about...
Are you an agency trying to boost sales and the return on investment with your client’s Google Ads campaigns? If so, you should consider making use of Pmax using...
Google has consistently increased its investment in Performance Max advertisements since its introduction in 2021. The majority of capabilities were initially designed to make it simple to “upgrade” your...
Having good PPC landing pages enhances the overall experience and makes your campaign more effective. Your ad clicks won’t work out if you don’t have an optimized PPC landing...
Meta has brought in new data restrictions that will have an impact on the way businesses target and measure their performance on their ads. In this update, Meta has...
In the agency business, there is always the possibility of winning and losing clients. Despite this, if you have the right processes in place, it should be possible to...
In a recent update, Google has made an announcement that the Enhanced CPC (Cost Per Click) bidding strategy will no longer be available. This will streamline bidding options and...
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