In today’s world, advertising is essential for businesses to succeed and expand their products, services, or brands to reach the target audience. It’s essential to stay up to date with the latest trends and developments in the advertising world. If you’re an advertiser looking to connect with your audience, then you’ve probably heard of Microsoft Audience Ads. More recently, it has paved the way for amazing product updates. To be more specific, in October Microsoft announced its new Audience Ads updates, which are intended to help advertisers reach higher conversion rates with less effort.
What are Microsoft Audience Ads?
Microsoft Audience Ads is a marketing solution designed for advertisers who want to connect with their ideal audience. It is easy to set up, maintain, and optimize due to its integration with existing Microsoft Ad workflows. Additionally, search ads can be automatically converted to Audience Ads and advertisers can set up separate audience campaigns.
Have you been aware of its new Update? If not, let me introduce you to Microsoft Audience Ads product updates.
Top Story for Microsoft Advertisers
Microsoft is starting off the fall season by rolling out a range of exciting product updates, and this spells good news for those who advertise on Microsoft platforms.
With the help of Microsoft Audience Ads, you can able to target potential customers based on Microsoft’s knowledge of consumer preferences through search intent data.
What do these updates mean for Microsoft advertisers? These updates are intended to assist in the creation of captivating ads for affluent audiences in order to optimize advertising campaign budgets, attract new customers, and increase ad formats for specific verticals.
Here’s a quick look at what’s been going on with Microsoft Audience Ads.
1. New Markets
Microsoft Audience Ads has expanded its reach into new markets, opening up a world of fresh possibilities for advertisers. More recently, it extended to 58 new Audience Ads markets for Audience Ads, meaning it is now available in 187 markets around the world.
With this update, you can target specific audiences in various regions, helping you to reach new potential customers that you may missed before. With Microsoft’s global presence, you can trust that your ads will be viewed by millions of people all over the world.
2. Casual Games Expansion
Gaming is big business, and Microsoft knows it. That’s why they’ve expanded their reach into the casual gaming world. Microsoft is extending the use of Audience Ads to new places like menus, home and game screens in Windows pre-installed games. Audience Ads are already available in Treasure Hunt, and Jigsaw, and will be available in all Microsoft Casual Games starting in 2024.
By incorporating ads into casual games, you can connect with users on a more personal level. Just remember to keep your ads fun, engaging and more relevant to the gaming experience. This strategy can be a real game-changer for advertiser’s marketing efforts.
3. Microsoft 365 expansion
Microsoft 365 is a widely used software suite in many offices, and it’s not just for email and documents. The integration of Microsoft Audience Ads with Microsoft 365 has opened a new world of opportunities. With the free Microsoft 365 mobile app, you can reach a broader audience like professionals and businesses who rely on Microsoft 365 for their day-to-day operations. It’ll be available in October in the US and by January in the EU for Android.
4. Predictive Targeting
Predictive targeting makes it easy for you to discover new audiences with higher conversion rates. It leverages the data that users provide, such as existing ads or landing pages, in combination with Microsoft audience intelligence signals. Through this, you will be able to identify high-value audiences, resulting in optimal campaign performance.
5. CTV and Video Ads
Connected TV (CTV) and Video Ads have become dominant platforms for both entertainment and advertising. More recently, CTV and Video ads have been rolled out, enabling you to reach a huge and valuable audience across all of Microsoft platforms and publisher partner’s online videos and CTVS. With CTV ads, you can reach users on their big screens, providing a more immersive and impactful advertising experience.
6. New AI Bid Strategies
Microsoft has unveiled two new automated AI bid strategies – Maximize Conversion (MCT) and Target Cost Per Action (CPA), designed to reach the target audience while minimizing the efforts and maximizing the results.
What Matters to You as a Microsoft Advertiser
If you want your ads to be successful, make sure you are using new features for customizing ads because customized ads can grab people’s attention and set them apart from the rest. By using Microsoft Audience Ads updates, you can make your campaigns more engaging through customer engagement whilst achieving the potential audience, increasing conversion rates and maximizing ROI.
Final Thoughts
Through Microsoft Audience Ads, you can improve your online advertising with these latest updates. These updates include expanding into new markets, introducing casual gaming, integrating with Microsoft 365, adding Predictive targeting, video and CTV advertising, and incorporating AI bid strategies, all of which demonstrate Microsoft Audience Ads’ commitment to helping businesses succeed in the rapidly changing digital environment.
