With the rebranding of Bing Ads to Microsoft advertising, Microsoft brought in new sponsored products for the betterment of manufacturers and has also updated its Microsoft Audience Network with new product enhancements. Microsoft has rolled in the new sponsored products for the US, but it is expected to be introduced in other countries as well.
New Sponsored products
New sponsored products by Microsoft include customer experience which allows customers to filter according to relevancy and also allows visual searches.
New sponsored products in Microsoft improve visibility and drives better traffic for the products in the shopping ad campaign of marketers. But for now, these new sponsored products are available only in the US.
“With this new capability, our clients can achieve better alignment of marketing efforts between manufacturers and retailers. Together, the connections they create with shoppers work harder to drive performance – clicks, conversions, and ROI.” – Microsoft”
Manufacturers who make use of these will gain access to the new reporting, optimization capabilities. Retailers can also get product marketing support with a fair cost split.
Coming to an end, every marketer needs some level of inspiration, which helps them, achieve more. In that way, the change of name from Bing Ads to Microsoft advertising will be more supportive to every marketer who has a goal to achieve more.
Reference
- https://about.ads.microsoft.com/en-us/blog/post/april-2019/bing-ads-is-now-microsoft-advertising
- https://help.bingads.microsoft.com/apex/index/3/en-in/52036
- http://bit.ly/2WgiCO6
