The pandemic has killed most of the businesses leaving nothing behind. People have started recruiting candidates who do not even have any idea about what digital marketing is. This can be challenging for the company to start everything from scratch.
Microsoft Advertising has framed the digital advertising fundamentals that will help companies easily recruit the ones who know the fundamentals or will be able to train them using these fundamental courses.
Microsoft Advertising – Digital Advertising Fundamentals
Microsoft has introduced 4 basic-level online courses to help people learn about Digital marketing from scratch.
These fundamentals are,
- Digital Advertising Fundamentals: Foundations
- Digital Advertising Fundamentals: Search
- Digital Advertising Fundamentals: Display
- Digital Advertising Fundamentals: Shopping
These four courses are the fundamentals of digital marketing; once a user completes all these they will be awarded a digital badge that certifies them that they have completed the digital marketing fundamentals in Microsoft Advertising.
These courses are available on the learning tab of Microsoft advertising
“While ideal for new hires, these courses can also be useful for people within your organisation who may be new to digital marketing, search, or the other topics mentioned above. Also, if you have a colleague who has never worked on retail or shopping campaigns, that specific foundational course above could help.”- Microsoft Advertising
This badge will help companies select people who know about the basics so that they need not be trained from scratch.
A badge holder is officially certified by Microsoft Advertising and it can be shared on socials as well.
Coming to an end, make use of the courses and earn the badge to become a certified digital marketer in Microsoft Advertising.
