Google has been taking more precautions in helping its users search without fear of threat or malware. Previously Google showed us how careful they are about customer
Did you know Facebook has been taking surveys for the past two years? You might have also answered a few without your knowledge. Well, these
The pandemic has brought a major fall to many businesses. People also have been suffering in buying the products, even the regular ones from the
Facebookis a social platform that gives many opportunities in growing your business using Facebook Ads. These Facebook Ads can be in many formats with a
Mistakes occur, yet it is your due responsibility to make sure it doesn’t happen again. Some mistakes may take off your hat, whereas some may
Google Ads has introduced a new competitive metrics for Search campaigns. This metrics is named as Click Share for Search Campaigns. The Product Manager of
YouTube is a huge platform that acts as a funnel in creating awareness about the businesses throughout the world. This awareness has the potential to turn
YouTube is a platform with a lot of useful and valuable information in the form of videos. Every video is being differentiated according to a
Having good PPC landing pages enhances the overall experience and makes your campaign more effective. Your ad clicks won’t work out if you don’t have an optimized PPC landing...
Meta has brought in new data restrictions that will have an impact on the way businesses target and measure their performance on their ads. In this update, Meta has...
In the agency business, there is always the possibility of winning and losing clients. Despite this, if you have the right processes in place, it should be possible to...
In a recent update, Google has made an announcement that the Enhanced CPC (Cost Per Click) bidding strategy will no longer be available. This will streamline bidding options and...
In this evolving digital marketing world, agencies are searching for methods that are more effective in reaching out to audiences for their clients. Among the sea of options, Google...
Navigation 1. The Beginning of the Journey Knowing the Terrain Before beginning the journey, one should understand the terrain. Running a profitable digital marketing agency, irrespective of its size...
Social media continues to evolve day by day. It is important to keep up with the trends to be on the top. This guide is a key to mastering...
Just imagine hitting millions of potential customers with a few clicks – that’s the power of Facebook Advertising. Businesses keep trying to figure out how to navigate the...
Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic to your client’s website and generating leads or sales. However, to maximize the effectiveness of the PPC campaigns,...
Competitor analysis in PPC (Pay-Per-Click) campaigns involves systematically evaluating your competitors’ strategies to identify strengths, weaknesses, opportunities, and threats. This process helps you refine your client’s campaigns for better...
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