Meta Strengthens Data Restrictions on Ads Platform, Affecting UTMs and Custom Audiences

Meta has brought in new data restrictions that will have an impact on the way businesses target and measure their performance on their ads. In this update, Meta has...

By whiteDigital Team

A Guide to Client Onboarding and Offboarding for PPC Agencies

In the agency business, there is always the possibility of winning and losing clients. Despite this, if you have the right processes in place, it should be possible to...

By whiteDigital Team

Enhanced CPC Bidding Strategy in Google Ads To Be Discontinue

In a recent update, Google has made an announcement that the Enhanced CPC (Cost Per Click) bidding strategy will no longer be available. This will streamline bidding options and...

By whiteDigital Team

Roadmap to White Label PPC for Agencies

Navigation 1. The Beginning of the Journey Knowing the Terrain Before beginning the journey, one should understand the terrain. Running a profitable digital marketing agency, irrespective of its size...

By whiteDigital Team

Unlocking Facebook Ads Potential: Your Ultimate Guide For 2024!

Just imagine hitting millions of potential customers with a few clicks – that’s the power of Facebook Advertising. Businesses keep trying to figure out how to navigate the...

By whiteDigital Team

How to Approach A/B Testing For PPC Ad Copy And Landing Pages?

Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic to your client’s website and generating leads or sales. However, to maximize the effectiveness of the PPC campaigns,...

By whiteDigital Team

How Do You Handle Competitor Analysis In PPC Campaigns?

Competitor analysis in PPC (Pay-Per-Click) campaigns involves systematically evaluating your competitors’ strategies to identify strengths, weaknesses, opportunities, and threats. This process helps you refine your client’s campaigns for better...

By whiteDigital Team

Now Get Leads through Click-to-WhatsApp on Google Ads

Did you know? Now you can set up WhatsApp as a call to action for your Google Ads. Google keeps helping out its users in various ways and in...

By whiteDigital Team

Author: Abirami D

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