Starting on April 21, 2025, Google is rolling out a significant change to how clicks are reported in the Google Merchant Center. The click reporting will now align with how Google Ads track clicks, providing more consistency across both platforms.
What’s Changing?
Google has announced that it will update the way click data is reported in Google Merchant Center to match Google Ads. Currently, Google Merchant Center reports all interactions as “product clicks,” but Google Ads already separates clicks from other interactions, like:
- Clicks and swipes for text and Shopping ads
- Views for video ads
With this update, the definition of “product clicks” will be standardized across both platforms. This means your reports in Merchant Center will reflect the same click data format as those in Google Ads.
What Does This Mean for Your Data?
You might notice changes to your current and historical data after this. Google stresses that these changes are related only to how clicks are tracked and reported. There will be no impact on the performance of your product listings in Google Search. The updates aim to make click data more consistent and easier to analyze across both Google Merchant Center and Google Ads.
Why Should You Care?
If you’re a Merchant Center user, you may see differences in your reports around the time of the update. However, these differences are simply due to the change in how clicks are categorized, not a shift in the effectiveness of your ads or listings.
Key Takeaways:
- Click reporting in Google Merchant Center will now align with Google Ads, standardizing the way clicks are tracked.
- A difference in how click data appears in Merchant Center, but this won’t affect your campaign performance.
- Your Google Ads data will remain the same.
Keep an eye on your Merchant Center reports around to get to know about the updated format. Understanding these changes will help you keep your data in check and ensure you are comparing click performance across platforms correctly.
