Google Ads has introduced a game-changing update for advertisers that is codeless conversion tracking. This new feature, available through Google Tag Manager, makes it easier than ever to track form submissions on your website without the need for complex coding.
If you are looking to boost your conversion tracking efforts without the headache of manual coding, this update is for you.
What’s New in Google Ads Tag Manager?
The most exciting part of this update is the codeless event creation for lead form submissions. Previously, tracking form submissions required a deep understanding of JavaScript and custom coding.
Now, with Google Ads‘ new form tracking feature in Tag Manager, advertisers can set up conversion tracking with minimal technical setup. It is as simple as filling out a form and using an easy, wizard-style interface to configure the conversion tracking.
Key Features of the New Update
- Codeless Event Detection: No more hours spent writing custom code to track form submissions. Google Ads can now automatically detect and set up conversion events based on your lead forms.
- Flexible Tracking Options: You can track form submissions across multiple URLs, making it easier to capture data from various forms on your site.
- User-Friendly Interface: With a simple interface, even marketers with limited technical skills can now set up conversion tracking quickly and efficiently.
Why Should You Care?
For many businesses, conversion tracking has been a time-consuming and technically complex process. Google’s latest update eliminates these challenges, making conversion tracking more accessible for all levels of marketers.
The new codeless event detection saves hours of manual work and ensures that tracking is set up properly from the start. Whether you are a seasoned pro or a beginner, this update streamlines the process and helps you focus on what really matters growing your business.
The Bottom Line
This update reduces technical barriers, making form tracking faster and more accessible. If you are an advertiser looking to simplify your workflows and get better insights into your campaigns, this update is a game-changer. By offering a simpler setup process, Google Ads is helping marketers spend less time coding and more time optimizing their campaigns for success.
