Improved conversion rate from 5.13% to 11.86% over a span of two months

Doubled the conversion rate while keeping the cost per conversion within the target range.

Top 5 Primary Keywords;

The Challenge We Faced:

The florist industry is highly competitive, with many businesses vying for the same audience, leading to higher advertising costs and reduced visibility for smaller florists. Additionally, flower demand fluctuates with seasons and holidays, making it challenging to maintain effective ad campaigns throughout peak and off-peak periods. The intense competition for keywords related to florists and flower delivery further complicates achieving profitable results.

What We Have Done:

At whiteDigital, we addressed these challenges by closely analyzing industry trends and strategically aligning campaigns with seasonal variations to optimize outcomes. Implementing sophisticated negative keyword strategies, we filtered out irrelevant searches like “flower delivery jobs” or “flower planting tips,” continuously fine-tuning them through ongoing monitoring and adjustments. Our meticulous approach to keyword selection, ad targeting, and budget management has resulted in a finely-tuned ad account that consistently delivers improved results.

What We Achieved:

Through continuous optimization efforts, we successfully boosted the conversion rate from 5.13% to 11.86% over the span of two months. Remarkably, we achieved this improvement while ensuring that the cost per conversion remained within our targeted range.

Account Manager: Milcah, Paid Advertising Expert
Client Dedicated Manager: Arun
Support Staff: Akshaya, Reegan, Jenisha
Expert Audit: Afexena
Quality Check: Jenics
Tools Used:
- Google Ads Campaign Manager
- Keyword Planner, GA4
- Performance Planner
- EzyPMS Account Management Too
- SIM CRM
- Ads Editor
- Google Ads API (Internal Search Term Analysis & Bid Management Tool).

Google Ads Campaign Manager
Keyword Planner, GA4
Performance Planner
EzyPMS Account Management Too
SIM CRM
Ads Editor
Google Ads API (Internal Search Term Analysis & Bid Management Tool).

Improved conversion rate from 5.13% to 11.86% over a span of two months

Doubled the conversion rate while keeping the cost per conversion within the target range.

Top 5 Primary Keywords;

The Challenge We Faced:

What We Have Done:

What We Achieved:

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