Achieved a remarkable increase in the conversion rate from 2.4% to 19.1%, while simultaneously reducing the cost per conversion

At whiteDigital, we analyzed the existing campaign structure and data. Based on our findings, we organized and categorized the keywords into separate ad groups. We removed redundant and non-converting keywords to prevent unnecessary spending. Additionally, we refined the ads by adding new headlines and descriptions to the existing campaigns. We also created new campaigns for previously untargeted services. These optimization efforts resulted in improved performance month over month.