At WhiteDigital, we began by thoroughly analyzing the existing campaign structure and data. Based on our findings, we conducted detailed keyword research focused on the hardscaping services offered by the client. We selected high-conversion intent keywords and organized them into different themes, such as location-based, service-based, and more. Examples include “hardscaping near me,” “hardscaping services,” and “hardscaping company.”
Additionally, we performed regular search term analyses to identify and exclude irrelevant terms by adding them as negative keywords. We also created new negative keyword lists for competitors and location-based terms, ensuring irrelevant searches were filtered out and the campaign remained targeted and efficient
