From September 2023 to December 2023, ROAS improved by 850%, and the conversion value also increased by 262%

Top 5 Primary Keywords;

The Challenge We Faced:

At the beginning of managing the campaign for fashion products, we faced several challenges. Initially, we encountered a high cost per click (CPC), which impacted our budget efficiency. Additionally, our landing pages were not optimized for conversions, leading to lower-than-expected results. In Google Merchant Center, many of our products were disapproved or limited due to mismatched value issues in product prices and image pixel problems. Furthermore, seasonal demand fluctuations affected our return on ad spend (ROAS), making it difficult to achieve the expected ROAS in the account.

What We Have Done:

We launched a Performance Max (PMax) campaign to maximize ad reach across all Google networks. We created separate ad asset groups: one focused on top-demand products and another encompassing all products. By closely monitoring product performance, we excluded those that did not meet our expected ROAS. Additionally, we incorporated video assets into the campaign to drive more conversions from our expanded reach on YouTube and other inventories. We utilized account-level negative keywords and regularly analyzed search terms to find more negative keywords and identify new keywords based on trends. This strategic approach helped us optimize our campaign and improve overall performance.

What We Achieved:

Within four months of managing the campaigns, the conversion value increased from $463.55 to $1676.30, resulting in a ROAS increase from 309% to 1160% with only a 4% additional ad spend

Account Manager: Sivanesh – Paid Advertising Expert
Client Dedicated Manager: Arun
Support Staff: Jero, Jenisha, Justin
Expert Audit: Kolappan
Quality Check: Afexena
Tools Used:
- Google Ads Campaign Manager
- Keyword Planner
- GA4
- Performance Planner
- CallRail
- Ahref
- EzyPMS Account Management Tool
- SIM CRM
- Ads Editor
- Canva
- Google Merchant Center

Google Ads Campaign Manager
Keyword Planner
GA4
Performance Planner
CallRail
Ahref
EzyPMS Account Management Tool
SIM CRM
Ads Editor
Canva
Google Merchant Center

From September 2023 to December 2023, ROAS improved by 850%, and the conversion value also increased by 262%