The campaign initially had a cluttered setup with phrase match, broad match, and exact match keywords all added within the same ad group, leading to inefficiencies and poor optimization. Location targeting settings were configured to include people who had merely shown interest in the targeted location, resulting in low-quality leads. Proper conversion tracking was not implemented, hindering our ability to measure success accurately. Additionally, the campaign relied on outdated expanded text ads without utilizing responsive search ads, which limited ad performance. The landing pages were also not optimized for conversions, further diminishing the campaign’s effectiveness.
