Our core business is white label PPC services. We started providing white label solutions for PPC starting 2010, working with hundreds agencies big and small. We have our own proprietary white label PPC management system and developers who update this system when there is a change in Google Ads policy or updation in their API versions to keep it up to date. 

Yes, we can. We cannot publish information here as we have a NDA with agencies working with us not to disclose their brand in public. However we can provide you with agencies from other countries after getting their confirmation.

Yes, we do have hundreds of them. As mentioned earlier the NDA will not allow us to disclose it here but we can provide you the data on how we improved the ROI, reduced the conversion costs, and increased the conversion and sales without mentioning the brand.

Our white label PPC agency offers a comprehensive range of services for both Meta Ads (Facebook) and Google Ads. These services include campaign strategy and setup, ad creation and optimization, audience targeting, budget management, performance analysis and reporting to maximize the effectiveness of your advertising campaigns on both platforms.

Yes, we are a Google Premier Partner Agency, Meta Business Partner, Microsoft Advertising Partner and Amazon ads verified Partner. We had earned Google partners badge since 2014 and are Google Premium Partners from 2019 – 2023 consecutively for four years.

We are working with a range of industries which includes white label PPC services for Dentists, Lawyers, Handy Man, Swimming pool contractors, Landscaping Contractors, Trash Removal, Emergency Services, E-commerce sites and much more.

We have a dedicated manager who will be the prime contact for all your white label needs. All the projects, tasks, reports, files are executed on our proprietary project management system where we collaborate with our team and you. Our dedicated managers can be reached by Phone, Whatssapp, Zoom Chat, Google Hangouts, email and other modes.

We start with an initial consultation to know your client’s business objective, goals and values. Then we conduct thorough market research to identify demographics, interests, and online behavior. Analyzing data from sources like social media and website analytics helps us refine our approach. This ongoing process ensures our marketing strategies effectively reach the right audience.

We handle keyword research and selection through thorough research to identify relevant keywords, analyzing competition and search volume, and prioritizing long-tail keywords for specificity. We continuously optimize our strategy to adapt to changing trends and ensure maximum visibility and effectiveness.

To determine the appropriate advertising budget for a campaign, we first establish campaign objectives, such as brand awareness, lead generation, or sales. Then, we analyze the competitiveness of the industry and expected cost per click (CPC), and utilize historical campaign data to make informed decisions. We start with a manageable budget, conduct initial tests, and continuously adjust the allocation based on campaign performance to ensure the optimal use of your budget throughout the campaign.

We recommend a variety of ad formats for Google Ads and Meta Ads, tailored for business goals. For Google Ads, this includes text ads, display ads, responsive display ads, and video ads. For Meta Ads, we suggest using image and video ads, carousel ads, and lead generation ads, depending on the target audience and objectives. We carefully select formats that align with campaign goals and audience preferences for the best results.

For optimizing ad copy, we initiate with keyword research and ensure that ad copy aligns with relevant keywords.  Crafting compelling headlines to engage users is a top priority. We emphasize a clear value proposition and unique selling points. A/B testing is consistently implemented to refine and improve ad copy based on real-time data and performance metrics. Landing page quality and relevance are vital for better conversions. If needed, we offer recommendations for improvements or can create new pages for enhanced performance.

Yes, our white label Google Ad’s services include ad creatives including search ads, responsive ads, display ads etc. For video ads you will have to supply the video. For performance max we will collect as many images from your website and social media channels. If you have additional images you can share with us.

Yes, we do handle the content and design for A/B testing. We charge a small amount for landing page creation for A/B testing while A/B testing is included in the plan free of cost.

We target specific audiences on Google and Facebook by segmenting based on demographics and behaviors. We create custom audiences from this data and utilize lookalike audiences to broaden reach and enhance precise targeting for effective advertising on both platforms.

We select placements based on audience behavior and performance data, including search, display networks, and social media.  We implement a combination of manual and automated bidding strategies to maximize ROI, continuously monitor performance, and adjust bids to ensure our ads appear in the right places and at the right times, delivering the best results for your campaigns.

Yes, that is the very first thing we check and implement before providing white label PPC services. This is included in the plan.

For smaller campaigns we update you as and when a task is completed or need your confirmation as and when needed and white label report every month. For larger campaigns we can update and report bi-monthly or weekly based on the client requirements.

Our white label PPC services involves monitoring key metrics such as Click-Through Rate (CTR), Conversion Rate, Return on Investment (ROI), and Cost Per Acquisition (CPA) to assess campaign success. To ensure transparency and improvement, we provide a monthly campaign performance report, which allows you to track these metrics and stay updated on your campaign’s progress.

Yes, that is included in the white label PPC plan. We will initially check if the analytics is setup right with goals and funnels to track the campaigns. If not we will fix it before we start the white label campaigns. For remarketing we use FB pixels and we ensure that it is implemented right and manage them as and when any new page is added or changes in the website.

Our approach to ad scheduling involves data-driven analysis to identify peak performance times, ensuring ads are displayed when they are most effective. For geotargeting, we use location data to precisely target specific regions, ensuring your ads reach the most relevant local audiences. This strategy ensures your campaigns are highly effective by delivering the right message at the right time to the right audience.

Our approach to improving ad quality scores centers on keyword relevance, crafting compelling ad content, optimizing landing pages for user experience, and conducting continuous monitoring and testing. Through these steps, we enhance ad quality and overall campaign performance, resulting in better ad positioning and cost-efficiency.

Yes of course, landing pages are the quintessential gateways for conversion so that is our first priority of our white label services.

Yes, we do Google shopping ads, take care of product feeds, merchant center and do e-commerce tracking. Also we do white label FB shopping ads and Insta Ads for product sales.

As mentioned earlier we are premier Google Ads Partner and Meta business partner. We are the first to know on changes in Google Ads & Meta policies. We implement the policies on all our campaigns as soon as we get the information.

We handle negative keywords by maintaining a comprehensive negative keyword list to prevent irrelevant clicks and budget waste. For ad placement exclusions, we use placement reports to identify and exclude underperforming websites or apps from display campaigns. This strategy ensures your ads reach the most relevant audience, enhancing campaign performance and budget efficiency.

Our split testing process includes setting up A/B tests with specific variables, collecting performance data, and analyzing results. Based on the data collected, we make informed optimizations to improve the overall effectiveness of the ad campaigns, ensuring better results for your business.

We adjust ad budgets based on performance by reallocating from underperforming campaigns to successful campaigns and considering increases for high-performing campaigns. This ongoing optimization ensures efficient budget utilization and improved results. We provide transparent reporting to keep you informed of these changes, enhancing overall campaign efficiency and ROI.

Yes, we work with several agencies and provide white label local business advertising for their clients.

To address ad and creative fatigue, we employ a proactive approach. We regularly refine ad creatives, A/B test variations, and monitor performance metrics closely. When signs of fatigue emerge, we adjust ad elements, targeting, or channels, ensuring that our campaigns remain engaging and effective over time.

Our approach to ad copy and design copyright involves creating original content in-house, focusing on compelling ad creative that incorporates CTAs and USPs. Before finalizing, we seek your approval to ensure alignment with your brand’s vision and values, preserving brand integrity while adhering to copyright regulations.

We do not want a crisis, for a matter of fact no one want it but it happens and that is how the world works. Our expert team closely monitors campaign performance, detect any irregularities and identify them before it goes from bad to worse. In the event of a crisis, we swiftly analyze the issue, devise a strategic response, and communicate transparently with you, ensuring minimal disruption and ensuring campaign stability.

Our strategy for boosting ad engagement and Click-Through Rate (CTR) involves creating compelling ad copy that prominently features primary keywords. We emphasize precise audience targeting, continuous A/B testing, and strategic ad scheduling. This comprehensive approach is designed to maximize engagement and drive a higher CTR in your ad campaigns.

Sorry, we currently work with English language campaigns only. We have worked with a couple of International accounts but the ad creatives are the biggest challenge for us.

We are growing our team by recruiting and training the right candidates and always have a reserve to scale up campaigns as and when needed.

We prioritize client data security with access controls and industry best practices, ensuring the confidentiality, integrity of your information, and compliance with data protection regulations.

Yes, we do we use our proprietary tool fueled with AI to manage all white label campaigns detect any abnormalities and click frauds etc. Our Project Management System is easy and efficient to handle PPC campaigns and collaborate with agency clients, your project managers, staff and our dedicated manager, staff.

We monitor abnormal clicks from IP addresses, analyze IP addresses and take action. Our system tracks down bot activities and prevent them. For campaigns with big targets we use third party fraud detection tools after consulting with you.

Yes certainly, remarketing is a quintessential feature with good conversions in a white label PPC service. When we have enough data we will start the remarketing campaigns or if you can supply with previous data we can start remarketing campaigns instantly.

We handle ad budget allocation strategically by first understanding campaign goals and target audiences. We then distribute the budget across various campaigns and platforms based on data-driven insights, ensuring each campaign receives an appropriate share to optimize performance. Regular monitoring and adjustments are made to ensure efficient budget utilization and maximize ROI.

We use ad extensions to improve ad visibility and relevance, enhancing the overall ad quality. We utilize callout extensions to highlight key selling points and benefits. Additionally, we implement other extensions like site link and structured snippet extensions to provide valuable information and improve the overall ad quality, thereby increasing click-through rates and campaign effectiveness.

For our white-label Google Ads services, we optimize mobile advertising with a strategy that includes mobile-responsive design, precise geo-targeting, and ad formats tailored for mobile devices.  We also analyze user performance across various devices (mobile, desktop, and laptop) and adjust bids based on device-specific performance data. This data-driven approach ensures that our campaigns are tailored to each device for optimal results.

Sure, that is one of the essential service even before we start the white label Google Ads , Meta campaigns.

Our approach to ad copy localization for different regions includes cultural research, language adaptation, geo-targeting, and A/B testing. We tailor ad content to align with regional preferences, ensuring it resonates with local audiences and maximizes engagement and conversions.

Either we implement FB pixels on your entire site (wherever applicable) if you can provide us access or will guide your developers on how to do it. If needed we will do a ZOOM chat to get it done.

Sorry No. We are strictly a white label PPC agency and no side business.

We search for related portals, b2b sites, and similar sites, apps who offer advertising and include them in ad placements.

We comply with GDPR and data privacy regulations through strict data compliance, transparent consent mechanisms, robust data security, and regular audits to ensure ongoing compliance with evolving standards.

Yes, we provide ad campaign forecasting and ROI estimation. Our approach involves data analysis, historical performance assessment, and industry benchmarks to offer reliable projections. These estimates may vary slightly based on real-time data and evolving market conditions. This helps you make informed decisions for campaigns that yield the best return on investment.

Our approach to ad scheduling involves analyzing historical performance data to identify peak times and days for your target audience. We optimize ad campaigns to run during these high-performance windows, ensuring effective results and maximum engagement.

Yes, we can help you create feeds, optimize them for maximum conversions and take care of merchant center. We need strong support from your side as Google needs you to confirm any changes we make for your clients from your location.

No, we don’t provide the service.

Yes, we can provide in-depth analysis of audience segment with demographics such as age group, gender, house hold income, location, intent, interests etc.

Yes, we do and it is the part of our white label PPC services.

We primarily use Phrase Match for specific phrases and Exact Match for precision. Additionally, we employ negative keywords to prevent irrelevant clicks and enhance budget efficiency. In some cases, we may conduct a broad match experiment campaign to explore further opportunities. This strategy ensures a balanced approach between reach and relevance for successful campaigns.

We manage ad placement on the Facebook Audience Network through precise audience segmentation. We continually monitor ad performance on the network, optimizing placements to maximize engagement and conversions. This approach ensures your ads reach the right audiences and deliver improved campaign results on the Facebook Audience Network.

We ensure ad campaigns align with a client’s brand voice through thorough client consultations, adherence to brand guidelines, regular content review, and open feedback loops. This comprehensive approach maintains consistency and ensures that our ad messaging resonates with the client’s brand identity.

There are various factors to forecast, allocate campaign budget like how much the client is willing to spend and the keyword volume, cost per click, bidding etc. Based on the location, targeted audience we will forecast a budget. Based on client’s Ad budget we will create campaigns on multi channels. We monitor the campaigns and re allocate budget based on campaign performance.

With our existing data we analyze the conversions based on the demographics, day of the week, week of the month, time of the day and allocate more funds where the conversions are doing well.

Yeah sure our white label PPC campaigns cover lead generation, e-commerce, branding, out to market and more.

User behaviors are different across various devices and screen size, OS etc. Our team analyze the product / service with performance data and if needed create different versions of ads for the devices. Some categories perform very well in mobile while some others (high cost service/products) which needs lot of data to backup perform well in desktop. Our white label Google Ads service is aimed to get maximum conversion on any device by setting the right budget for the performing devices.

Yeah.. We create shopping feeds, optimize it with right images, content and manage merchant centers. Our white label e-commerce PPC services get you max ROI for your clients.

We handle ad budget allocation by first understanding your goals. For brand awareness, we allocate a portion of the budget to maximize reach and visibility. For direct response, we focus on conversions, allocating the budget strategically to target high-intent audiences. This flexible approach ensures your budget is optimized for both brand awareness and direct response objectives, balancing reach and results.

Yes, our PPC services include Smart Shopping Campaigns.

Our approach to ad copy for responsive search ads and dynamic ads is highly structured and driven by keyword research and relevancy. For responsive search ads, we begin by conducting comprehensive keyword research to identify keyword themes. Subsequently, we create a responsive search ad for each keyword theme, featuring 15 headlines and 4 descriptions. Within these 15 headlines, we strategically pin 3 to 5 headlines in the first position, closely aligned with the keyword theme, and emphasize unique selling points and compelling call-to-action phrases. Regarding dynamic ads, we employ a testing strategy, running three dynamic search variations within each ad group. These dynamic ads comprise essential components within their descriptions, including product or service details, reasons why users should choose your business over competitors, highlighting unique selling points, explaining the benefits of choosing your services, and including a strong call to action. This systematic approach ensures that our ad copy is not only data-driven but also tailored to engage and convert your target audience effectively.

When it comes to ad placement on Instagram and the Facebook family of apps, our approach involves bundling both platforms within a Facebook campaign initially. As we gather data and insights, we subsequently create separate campaigns for Instagram and Facebook. Budget allocation is then adjusted to prioritize the platform that demonstrates a higher rate of success. However, if a client has a specific preference for one platform over the other, we can tailor our efforts accordingly, concentrating solely on either Instagram or Facebook to meet their goals.

Our approach to setting up and optimizing lead ads on Facebook is tailored to the specific business niche, the client’s budget, and their targeting preferences. Typically, we adopt a ‘test-and-refine’ strategy. After gathering necessary client details, our team conducts a comprehensive market analysis and prepares ad copies. We then propose a budget allocation for campaigns and present the ad copies for your review and approval. Once the ad copies are approved, we proceed to create the audience list and set up the campaign. Form creation is the next step, where we seek confirmation on form fields. Following this, we establish a new Facebook lead form campaign and provide an ad preview URL for your review and approval. Only after your approval of the ad preview, do we launch the campaign. This approach ensures a tailored and optimized lead ad strategy for your business.

Our approach to ad campaign targeting for different age groups and demographics begins with thorough research, especially when no prior account data or targeting demographic information is available. Our team will conduct in-depth research to identify the best-fit demographics for your business. We’ll then present our recommended age groups and gender targeting options for your review and approval. Initially, we set up a single ad set that encompasses all the recommended demographics. As the campaign progresses and we gather key performance indicators (KPIs), we fine-tune our strategy. This involves creating separate ad sets that cater to specific age groups and genders, each with tailored ad copy and product/service targeting to optimize your campaign’s performance and relevance. This approach ensures that your ad campaigns are precisely tailored to the most responsive demographics for your business.

Yes, we can assist with custom audience and lookalike audience creation on Facebook. We specialize in crafting tailored audience segments based on your data and can create lookalike audiences to expand your reach with similar, high-potential users. Our expertise ensures precise targeting and effective campaigns to meet your specific goals on the platform.

Our approach to ad budget optimization for maximum Return on Investment (ROI) involves a data-driven strategy that begins with in-depth data analysis and goal setting. We allocate budgets based on the performance of channels, campaigns, and ad groups, prioritizing high-converting areas. Efficient bidding strategies, A/B testing, and the management of negative keywords are integral components of our approach. We also account for seasonality by making adjustments to seize peak periods. Regular monitoring and optimization, along with conversion tracking, enable us to adapt and refine our strategy in real-time, ensuring your budget is allocated to maximize ROI. We provide transparent reporting, highlighting key performance metrics, and stay updated with industry trends and platform updates to continuously enhance the effectiveness of your ad campaigns.

Our strategy for Remarketing Lists for Search Ads (RLSA) on Google revolves around precise audience segmentation, ensuring that we cater to distinct categories of users based on their website interactions. We begin by accurately implementing the Google Ads remarketing tag on your website to track user behavior comprehensively. Each audience segment receives customized ad copy that aligns with their specific interests or actions, such as cart abandoners receiving messaging encouraging completion of the purchase. We utilize bid adjustments to intensify targeting for high-value segments and employ ad scheduling to display ads when user behavior and time zones indicate optimal engagement. Furthermore, dynamic remarketing is leveraged for e-commerce businesses to showcase previously viewed products, enhancing personalization. Regular optimization, A/B testing, audience expansion, and ongoing analysis collectively contribute to the success of our RLSA campaigns, re-engaging and converting valuable prospects, and improving the overall efficacy of your Google Ads endeavors.

To ensure our ad campaigns are optimized for voice search, we take a multi-pronged approach. First, we expand our keyword selection to include voice-centric terms like “near me,” “find,” “get me,” “book appointment,” and more, to align with the natural language used in voice search queries. We then craft ad copy that emulates the conversational tone typical of voice search, aiming to provide clear and concise responses to common voice queries. Structured snippets in ad extensions play a crucial role in delivering organized and informative answers to voice search questions. For businesses with physical locations, we prioritize local optimization, incorporating location-specific keywords and highlighting proximity to potential customers searching for local services through voice commands.

Given that voice searches primarily occur on mobile devices, we focus on comprehensive mobile optimization. This entails creating mobile-friendly landing pages and ensuring a seamless user experience. Additionally, we make extensive use of ad extensions, including location extensions, callout extensions, and sitelink extensions, to offer users additional information and compelling calls to action, effectively addressing their specific intents and needs. This comprehensive strategy ensures that our ad campaigns are well-prepared to engage and convert users engaging in voice search.

Certainly, we can assist with the creation and optimization of Facebook Canvas ads, which are now referred to as Instant Experiences. These ads provide an immersive advertising experience on Facebook’s platform. When a user clicks on them, the ad occupies the entire screen, offering an interactive and visually engaging ad experience. It’s important to note that Instant Experiences are exclusively designed for mobile device users, making them an effective tool for capturing and engaging your mobile audience.

Our strategy for ad campaign targeting based on user interests primarily revolves around precision rather than broad targeting. In the context of Top-of-Funnel (TPFU) campaigns, we focus on interest-based audience targeting. To accomplish this, we segment the audience into distinct interest categories and set up separate ad sets for each category. Our approach involves utilizing campaign-level budgets for these ad sets, allowing us to conduct thorough A/B testing on the interest-based audience lists. This strategy ensures that we can identify the most effective interest categories and allocate budget accordingly, optimizing the campaign’s performance based on user interests.

We place a strong emphasis on cross-device conversions, which informs our strategy for ad budget optimization across mobile and desktop campaigns. We believe in cross-device conversions so Our approach to ad budget optimization for mobile and desktop campaigns typically begins with a unified campaign that caters to both device types. This allows us to accumulate valuable data during the learning phase efficiently. In the case of Facebook Ads, once we’ve gathered sufficient data, we move towards testing separate campaigns for each device, adjusting budget allocation based on the conversion data and performance indicators. In Google Ads, we make use of the device-level bid adjustment feature to exert greater control over mobile and desktop targeting, aligning our bid strategy with specific Key Performance Indicators (KPIs). This dynamic and adaptable approach ensures that budget optimization harmonizes with the performance of each platform, enabling us to customize our strategies for maximum effectiveness.

Certainly, we offer comprehensive insights into ad campaign scheduling based on time zones. We start by analyzing your target audience’s geographic locations and corresponding time zones. Then, we align your ad scheduling with peak activity times in those regions to ensure maximum engagement and conversions. Our strategy optimizes your advertising efforts by displaying your ads when your audience is most active. We also continually monitor campaign performance and make real-time adjustments to scheduling to adapt to changing time zone dynamics or seasonal variations. Our goal is to ensure that your ad campaigns are always synchronized with your audience’s daily routines, enhancing the effectiveness of your advertising efforts.

Absolutely, we offer voice search optimization services for Google Ads. Our approach involves tailoring your ad campaigns to effectively target and engage users who rely on voice search for their queries. We implement strategies to incorporate voice-centric keywords, create conversational ad copy, and optimize ad extensions to provide informative responses to voice-based inquiries. Our aim is to enhance your visibility and effectiveness in reaching the growing audience of voice search users, ensuring that your ad campaigns are well-positioned to capitalize on this emerging trend.99. What is your strategy for aligning ad campaigns with cultural and societal events?

Our strategy for aligning ad campaigns with cultural and societal events is anchored in careful planning and timely execution. We maintain a comprehensive calendar to keep track of relevant events and milestones. Thematic content is a cornerstone of our approach, with ad creatives, messaging, and promotions tailored to resonate with the spirit and values associated with the event. Timing is crucial, and we launch campaigns leading up to the event to build anticipation and ensure maximum exposure during the event’s peak. We also employ targeted messaging, including event-specific keywords or hashtags. Geographical relevance plays a role as we may geo-target campaigns to regions where the event is most celebrated. We employ social listening tools to stay current with real-time conversations and adapt campaigns as needed based on evolving cultural and societal context. Inclusivity is paramount, reflecting diverse perspectives and values associated with the event. Continuous monitoring, feedback gathering, and KPIs are integral to assessing campaign impact. Our overarching goal is to create culturally and socially relevant campaigns that engage audiences during specific events, delivering results while upholding respect and inclusivity.

We specialize in Google Ads, Facebook Ads, Instagram Ads, Bing Ads, and Amazon Ads.

We have a strong team of 50 plus comprising of Google certified experts, Meta Ad experts, Microsoft certified professionals, content creators who all work in-house in our premises.  We never outsource our jobs to anyone.

Our white label PPC campaign management fee is as low as 2.5% of your Ad Spend depending on the Ad-spend.  Have a look at our complete white label PPC pricing for agencies.

We will conduct a comprehensive analysis to gain insights on the industry, competitors, and the target audience, and subsequently provide a detailed forecast with the expected budget and cost per conversion.

We need 3 working days to complete the setup of PPC campaigns for your clients which includes keyword research, competition research, Campaign setup, Ad groups, Ad creatives, Bidding etc.

We can provide the white label audit report within two working days.

Google uses a complex algorithm to determine which ads appear at the top of the Search Engine Results Page. Some of the key factors are bid amount, Quality score. While improving Quality Score and increasing your bid can enhance your ad’s position. However, the competitive landscape, search volume, and other advertisers also influence ad placement.

Achieving the first ad position in a competitive auction can be challenging, but we can optimize these factors, regularly monitor your ad campaign’s performance and make data-driven adjustments. So that we can certainly improve your ad’s visibility and performance.

Yes. We will take care of the entire campaign management tasks from strategy, keyword research, competitor analysis, landing page concept & design, Campaign setup, Ad groups, Ad creatives, Campaign management with white label Google ads reporting.

To be honest, then the answer is it depends on your business category and competition.  There is a learning phase where we try several strategies to determine what, when and where we can get max conversions. Typically it takes three months to see the best results. Businesses with less competition may get results faster.

Google ads and Facebook ads have their exclusive benefits for different types of businesses. But these networks are not competitive, you can choose both of them for use. Both the networks can target in varied ways and has diversified ad placements that can maximize your conversions.

Facebook is an excellent option for generating brand awareness and bring you more traffic from social media. Both Google and Facebook are effective platforms to get you more leads, conversions and sales. When you combine both these networks, you can get the best results. Facebook will help you to enhance your brand awareness and you can also be able to nurture your leads through Facebook.

No you don’t have to share your MCC account. We need access to the ad account not for the MCC. Already we have a white label MCC account, so you need to share only the ad account under our MCC.

Yes. Our dedicated managers will be available for the onboarding call at your feasible time and they will be maintaining ongoing communication with you. However our technical team operates from 9AM-6PM IST.

Yes. We can sign NDA as we are 100% White Label PPC agency and have strict security, privacy and data policies.