White Label
PPC Audit
White Label PPC Audit for your Clients by Google Premier Partner.
White Label PPC Audit services for your clients by award winning Google Premier Partner. Get actionable white label PPC audit for your clients by certified experts. Our in-depth white label PPC audit will help to identify missed opportunities, wastage, growth areas and target the right audience at right time for your client campaigns.
PPC audits are a crucial starting point for gaining new PPC clients for an agency. Potential clients may be running PPC campaigns themselves or through freelancers or other service providers. Worst, they may be running it on Auto pilot resulting in lot of wastage. If you as an agency can provide an actionable insight on how to minimize wastage, identify growth areas and improve ROI, you will most likely get the client business. We can assist you with a thorough, actionable white label PPC audit performed by certified professionals.
Grow Your Agency
Account Level Audit
First things first. We check the conversion tracking code to make sure all of the goals and conversions are being properly recorded.
Check if Google Ads and GA4 (Google Analytics-4) are linked properly to reflect goals and conversions. This helps to seamlessly import audience lists, goals, and user behavior metrics from Google Analytics 4 (GA4) into Google Ads.
If store visits is a goal then we audit the GMB (Google My Business) page and Google My Business Access for Location Extension and Map Ads.
Audit and analyze Account Level Negative Keywords.
Identify Best and Worst Performing Campaigns
Landing Page Audit
Perform a thorough assessment of your clients landing page to identify issues and increase conversions. Our landing page audit by UX designers range from design and user experience to optimizing conversions, page speed, call to actions, device friendly and content.
- Page Speed Audit - Check page speed for desktop and mobile.
- Device Friendly Audit Check on various devices including mobile, desktop, laptop, tablet.
- Responsiveness - Analyze if the page is responsive across different devices, browsers.
- CRO(Conversion Rate Optimization) – Audit for conversion factors including content and images.
- UX Design Audit - Audit page elements for user friendliness.
- Call-to-Actions - Check for call-to-actions and are above the fold.
- Outbound Links Audit – Check for outbound links.
- White Space – Check if whitespaces are properly used.
- Tracking Code – Check if tracking code and tags are implemented right.
Campaign Level Audit Key Factors
Campaign level audit is the quintessential part of the PPC Audit as this is the area which utilize the ad spend and have to be thorough. Google Ads campaign level audit with actionable insights will help reduce wastage, identify growth potential and check what is working and what is not. The white label campaign level audit range from the campaign level audit, Ad group’s audit, Ad creative Audit, to Keyword Audit, search term analysis and more.
- Marketing Objective – Check if the appropriate Marketing Objective is selected.
- Campaign Bid Strategy – Check if it match the business objective?
- Networks – Are these networks good for the business.
- Keyword Match Type – Analyze keyword match types.
- Keywords – Audit keywords and identify high converting/ROAS keywords.
- Search Terms – Audit search terms and identify high converting/ROAS search terms.
- Best and Worst Ad-groups – Identify Best and worst Ad-groups based on Conversion/ROAS.
- Limited by Quality Score - Check if campaign Impression share is limited by QS
- Limited by Budget - Check if campaign Impression share is limited by QS
- Target Audience – Audit location, Gender, Age group, House Hold Income
- Negative Keywords – Audit negative keywords
- Policy Violation – Check if the Ads adhere to current Google Policies.
- Spelling & Grammar – Check if the ads are compelling and in good English.
- Responsive Ads - All ad groups have Responsive Search Ads.
- Call to action – Analyze if the ads have the right call to action.
- CTR – Audit Click Through Rate for the Ads.
- Extensions – Audit the extensions and check if they are enabled.
- Remarketing – Check remarketing campaigns.
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Marketing Objective
– Check if the appropriate Marketing Objective is selected. -
Campaign Bid Strategy
– Check if it match the business objective? -
Networks
Are these networks good for the business. -
Keyword Match Type
– Analyze keyword match types. -
Keywords
- Audit keywords and identify high converting/ROAS keywords. -
Search Terms
– Audit search terms and identify high converting/ROAS search terms. -
Best and Worst Ad-groups
– Identify Best and worst Ad-groups based on Conversion/ROAS. -
Limited by Quality Score
- Check if campaign Impression share is limited by QS -
Limited by Budget
- Check if campaign Impression share is limited by QS
-
Target Audience
– Audit location, Gender, Age group, House Hold Income -
Negative Keywords
– Audit negative keywords -
Policy Violation
– Check if the Ads adhere to current Google Policies. -
Spelling & Grammar
– Check if the ads are compelling and in good English. -
Responsive Ads
- All ad groups have Responsive Search Ads. -
Call to action
– Analyze if the ads have the right call to action. -
CTR
– Audit Click Through Rate for the Ads. -
Extensions
– Audit the extensions and check if they are enabled. -
Remarketing
– Check remarketing campaigns.
Which Platforms do you Provide White Label PPC Service?
